Models

 Free Play Sites  No Consideration  Acquire New Players While Providing Continuous Branded Experience To Existing Customers

Things To Think About... Easiest Regulatory Path No Big License Fee No Payment Processor Smaller Staff Low Operating Cost

Things To Think About... Collect Global Player Data Promotions Bring Players Physically In To Your Land-Based Casino Sign Up Promotions Special Event Tournaments Monetization Limited To Physical Conversion Along With Frequent Branding Both Directions

Revenue Models  Virtual Currency Sites Players Buy VC, No Monetary Value Players Use VC To Enter “Premium” Tournaments Players Use VC To Continue Or Enhance Their Experience

Things To Think About... Easier Regulatory Path No Big License Fee Processing Needed If Independent Smaller Staff Than Real Money Lower Operating Cost

Things To Think About... Can Be Facebook And/Or Casino Site Based Collect Global Player Data On Casino Site Casino Site: Promotions Bring Players Physically In To Your Land-Based Casino Facebook: Promotions Aimed At Viral Social Media Branding Land-Based Property Can Be Tied To Purchases

Things To Think About... Monetization Is Limited To Virtual Currency Purchases And Ad Revenue. Revenue expectations?

Revenue Models  Real Money Sites Players Can Play For Free And Real Money. A Real Money Site Should Provide Quality Traffic To Both Your Brick & Mortar And Online Operations, While Extending Your Brand In A Positive Way

Things To Think About... Most Complicated Regulatory License Fee Can Be Expensive Several Components Needed Dedicated Staff Is Needed Higher Operating Cost

Things To Think About... Intrastate Only For Now Promotions Contain Real Money And Prizes Land-Based Property Can Be Directly Tied In To Promotions

Things To Think About... Monetization Is From Real Money Wagers And Land- Based Property Tie In

Selecting a Platform Provider The Magic Formula…

Selecting a Platform Provider The Magic Formula… Technology

Selecting a Platform Provider The Magic Formula… Technology + Marketing Budget

Selecting a Platform Provider The Magic Formula… Technology + Marketing Budget + Experience

Selecting a Platform Provider MODELS Free Play Sites Virtual Currency Subscription/Skill Real Money Sites

Options

 FREE PLAY ONLY  VIRTUAL CURRENCY  SUBSCRIPTION  REAL MONEY  INDEPENDENT OPERATOR  NETWORK SKIN/LICENSEE  AFFILIATE PARTNER

Selecting a Platform Licensing Scalability Game Selection Payout Percentages Player Liquidity Revenues (Gross) Processing

Selecting a Platform Customer Support Marketing Promotions Player Database Player Security Know Your Client Affiliates

Licensing

Scalability

Game Selection

Payout Percentage

Player Liquidity

Revenues

Processing

Customer Support

Marketing/Media

Player Promotions

Player Database, Security, KYC

Affiliates