CHAPTER 7 E-Business and E-Commerce. Definitions and Concepts Electronic commerce Electronic business.

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Presentation transcript:

CHAPTER 7 E-Business and E-Commerce

Definitions and Concepts Electronic commerce Electronic business

Definitions and Concepts (continued) Pure versus Partial Electronic Commerce depends on the degree of digitization involved. Brick-and-mortar organizations Virtual organizations Click-and-mortar organizations

Types of E-Commerce Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Business-to-Employee (B2E) E-Government Mobile Commerce (m-commerce)

Major E-Commerce Mechanisms Auctions Forward Auctions Reverse Auctions © ZOONAR GMBH LBRF/Age Fotostock America, Inc.

Disintermediation A key issue is disintermediation

Issues in E-Tailing Channel conflict Order fulfillment

Online Advertising Online Advertising methods Banners Pop-up ad Pop-under ad Permission marketing Viral marketing

Drivers of today’s online advertising “Communitainment.” Popularity of Usites. Mainstreaming of the Internet. Declining usage of traditional media. Fragmentation of content consumption. Consumers are multitasking and they do not like ads. Source: PiperJaffrey

Electronic Exchanges Vertical Exchanges Horizontal Exchanges Functional Exchanges

Legal Issues Specific to E-Commerce Domain Names Cybersquatting Source: maxstockphoto/Shutterstock

Legal Issues Specific to E-Commerce (continued) Fraud on the Internet Taxes and Other Fees Copyright Source: maxstockphoto/Shutterstock