2012 Capital Area SECC Coordinator Training

SECC – What’s it all about? Only statutorily authorized workplace campaign for the state agency and higher education employees throughout Texas It’s an easy, effective and cost-efficient way to give to charities. Contributions help improve the quality of life. The campaign supports a wide variety of causes. All charities in the campaign must meet strict eligibility criteria. The campaign is for state employees and is governed by state employees. Began in 1994 – raised $2,027,751; In 2011, raised over $9.3M statewide!!! 2011 Capital Area SECC raised over $2.1M REMINDER: Participation in the SECC is strictly voluntary!

Capital Area SECC: Bastrop Bell Blanco Burnet Caldwell Fayette Hays Lampasas Lee Llano Mason San Saba Travis Williamson Map available at

State Policy Committee (SPC) Local Campaign Manager (LCM) Local Charities Local State Agencies SECC Structure Governing body appointed by Governor Chair, Janice McCoy Board of local campaign Chair, Carolyn Beck UW for Greater Austin Jackie Rogers State Campaign Manager (SCM) Statewide Charities UW of TX Roxanne Jones Local Employee Committee (LEC) STATEWIDE LOCAL

SECC Timeline Jan. 31 st : Local Campaign Manager application deadline Mar. 16 th : Local charity applications deadline May-June: Campaign materials creation July-Aug.: Coordinator trainings/campaign planning meetings Sept. 1 st : 1 st day of campaign Oct. 31 st : Last day of campaign Nov. 15 th : Deadline for submission of pledge forms to payroll office Jan.-Dec. (2013): Deductions made from paychecks for pledges

How are charities admitted? Charity applications are sent out in January and are due in March Applications are screened by state employees (LEC) Each charity must meet the following requirements: Health and human service organization IRS Form (c)3 certification Secretary of State certification Audit (or accountant's review, depending on revenue) Administrative fees 25% or less

What is a coordinator? As a coordinator you will organize and lead your agency’s workplace giving campaign. Responsible for: Promoting the SECC in your workplace. Serving as the distribution point for all materials and the collection point for all pledges. Encouraging enthusiasm for workplace giving by setting up special meetings and/or use already available avenues to disburse information on the SECC. Attending trainings, keeping contact with your Campaign Associate and Campaign Manager.

SECC websites Facebook – “State Employee Charitable Campaign – Capital Area”

SECC Contact Information Jackie Rogers Capital Area Local Campaign Manager Roxanne Jones State Campaign Manager

10 Steps to a Successful Campaign 1) Develop a Plan 2) Establish Support from the Top 3) Set Your Campaign Goal 4) Recruit & Train Campaign Coordinators 5) Run a Leadership Giving Campaign 6) Promote & Publicize 7) Educate Employees & Make the Ask 8) Report Your Results 9) Say Thank You 10) Evaluate Your Campaign Results & Plan For Next Year’s Campaign

Step 1: Develop a Plan

Step 2: Establish Support from the Top

Step 3: Set Campaign Goal

Step 4: Recruit & Train Campaign Committee/Coordinators

Step 5: Run a Leadership Giving Campaign

Step 6: Promote & Publicize

Step 7: Educate Employees & Make the Ask

Step 8: Report Your Results

Step 9: Say Thank You

Step 10: Evaluate Campaign Results & Plan for Next Year’s Campaign

Thank You!!!