E NERGY S TAR Communications: Promote Your Success!

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Presentation transcript:

E NERGY S TAR Communications: Promote Your Success!

Today’s Session… Objectives Gain recognition and increase visibility Gain recognition and increase visibilityOverview E NERGY S TAR Overview E NERGY S TAR Overview Communications Communications –Internal –External Next Steps Next Steps

Promoting Your Success… Why? Drive Awareness Drive Awareness Change Behaviors Change Behaviors Increase Comfort Increase Comfort

Promote Your Success Benefits: Gain upper management buy-in Gain upper management buy-in Motivate and educate your employees Motivate and educate your employees Showcase benefits to environment and bottom line Showcase benefits to environment and bottom line Improve your organization’s environmental image Improve your organization’s environmental image

Where do I begin?

InternalCommunications Educational Materials

Bookmarks Front Back

Employee Education Posters

Energy Tracking Poster

Poster

Employee Newsletter

Staff Education on Web site

Employee Fact Sheet

InternalCommunications Promotional Materials

Patches

Pins and Pens

Money isn’t all you’re saving 888-STAR-YES  www. energystar.gov [Your logo here] Post-It Note Pad

STAR-YES Coffee mug [Insert your logo]

Few companies make decisions that are as good for the environment as they are for business. www. energystar.gov Sticker/Decal [Insert your logo]

Magnets [Insert your logo]

Shirts [Insert your logo]

Mouse pad

ExternalCommunicationsYear-round

Magazine Advertisement

Packaging

Poster

ExternalCommunications Press Releases/Newsletters

Press Release

ExternalCommunications Web-based Promotions

Web site Highlights Success Stories Spotlight On…

E NERGY S TAR page on Intranet How does XYZ Co. plan to save money while protecting the environment? Link from XYZ Company Intranet Page, “XYZ Co. Energy Programs” link By proactive energy management with the help of Energy Star! As an Energy Star partner, XYZ Company is committed to improving the energy efficiency of its facilities. Not only will this make our facilities more comfortable, it will also save money and reduce air pollution! XYZ Co.’s world-class energy management approach is the right thing to do for our clients, our communities, and our financial bottom line! XYZ Company and Energy Star H What is Energy Star? H XYZ’s Commitment to Energy Management H Current and Upcoming Energy Management Efforts Energy Saviips H Save Energy at Work H Save Energy at Home [Your logo] How does XYZ Co. plan to save money while protecting the environment? [Insert your logo]

ExternalCommunications Earth Day Samples

Earth Day Poster

Earth Day Booklets

Poster

Earth Day Poster

Communications Ideas Press releases Press releases Media kits Media kits Fact sheets Fact sheets Feature articles Feature articles Letters to the editor Letters to the editor Posters Posters Newsletters Newsletters Magnets Magnets Mugs Fact sheets Shirts Pins Pens Mouse pads Web site

Other Opportunities Success Stories on E NERGY Success Stories on E NERGY S TAR Web site S TAR Web site E NERGY S TAR Annual Awards E NERGY S TAR Annual Awards E NERGY S TAR Labels (top E NERGY S TAR Labels (top 25% of benchmarked buildings) 25% of benchmarked buildings) EPA Administrator Christie Whitman with Society of Industrial and Office Realtors Executives 2002 E NERGY S TAR Label for Buildings