National Donate Life Month Pushing a Tipping Point in Donor Registrations

Christina Jenkins Immediate Past Chair, DLA Advisory Council Associate Director, Old Dominion Eye Foundation Heather Blausey Chair, DLAAC Affinity Committee Community Relations Manager, Lifeline of Ohio Misty Enos Co-Chair, DLAAC Hospital Committee Associate Director of Community Outreach, CORE Kathy Clark Chair, DLAAC Volunteer Committee Volunteer Program Manager, California Transplant Donor Network

Changing Culture Our Strategic Plan Achieve 125 million donor designations in the United States. Use data to drive efforts and influence change. Change national attitudes from cultural acceptance to a cultural expectation of organ, eye and tissue donation.

Ongoing Activities DMV Relationships Media Efforts Building Effective State Teams Educational Programs Data Based Decision Making National Association Liaisons

Donate Life Month Resources DonateLife.net/ndlm2013 DonateLife.net/ndlm2013 Press Materials Press Release Live Announcer Copy Statistics FAQs Empowering Testimonials Caden Chase Daniel

Donate Life Month Resources DonateLife.net/ndlm2013 DonateLife.net/ndlm2013 Print Materials – Posters – Table Tents – Note Cards – Print Ads

Donate Life Month Resources DonateLife.net/ndlm2013 DonateLife.net/ndlm2013 Social Media Tools – Web Banner – Television Monitor JPG – Facebook Timeline Cover – Facebook Avatars

Donate Life Month Resources DonateLife.net/ndlm2013 DonateLife.net/ndlm2013 Promotional Items – T-shirts – Buttons – Tumblers – Tote bags – Banners – Recipient and Donor Family Pins

DLA’s Affinity Committee Stories of Hope 2012 – Daily Stories All states asked to share Good participation, but too much to manage Challenge -- make it more manageable with the greatest impact for 2013

2013 Stories of Hope 26 Days of Recognition – key celebrations and non-traditional days Campaign is off to a strong start! – 582 likes, 416 shares, 27 comments on MLK Day, January 21 – 244 likes and 14 comments on Boy Scout Day, February 8

2013 Stories of Hope Upcoming dates – March 30 – National Doctor’s Day – April 10 – National Siblings Day – April 16 – National Healthcare Decisions Day Nurse Recognition Day 2013 goal -- make real connections with affinity partners

Submit your pictures & win! Facebook contest: April fashion (kids, pets, adults) -arts & crafts/decorations -food & recipes -groups (3+ people) -decorated work space -Large affinity reach & easy to participate Blue and Green Day - April 19

Hospitals for Hope Kick off in April – Partnered with 6 hospitals – Two components – Digital and Posters – Over 700 registrations! Tracked both new and renewals 1/3 of these registrations were new Digital component – driven – push to website – Landing page created for each hospital Template created – then customized

Poster component – Head shots of hospital staff who support donation – Posters were created and put on easels throughout hospital Hospitals for Hope

Hospital Challenges and Activities Enlist your state’s Hospital Association to endorse a hospital designation drive challenge Partner with your transplant center to engage transplant recipients to tell their story and to volunteer for your organization

Additional Hospital Activities Promote DLA’s national initiatives: – Stories of Hope March 30 th – National Doctor’s Day April – National Healthcare Volunteer Week – National Blue and Green day – April 19th Decorate units, break room or cafeteria in blue and green Wear the colors Encourage participants to post pictures to hospital, OPO and DLA’s Facebook pages

DLA’s Hospital Committee Role of the committee – To support the overarching goals of DLA – Share successful hospital campaigns – Encourage hospital partners to participate in donor designation activities – Promote a culture where donation is viewed as a natural extension of life. – Engage transplant centers to promote registries Join the committee - Contact Kirsten Heintz – – Misty Enos – –

Contests Education Sessions Health Fairs Flag Raising Wall of Hope Letters of Thanks Walks Using Volunteers To Tell A Story

The Art of Saying Thanks Use the month of April to THANK those that give hope by registering organ, eye and tissue donors – Medical professionals – Already registered donors – Volunteers – DMV employees