ACLU of Illinois Chapter Training April 14, 2012 Champaign, Illinois Getting Online & Doing it Well
Contents of this presentation All aboard the social media bandwagon! Elements of a successful website Using to spread the word Let us help you
The Social Media Revolution
Facebook Insights
Our Twitterverse
Social Media Visibility A little elbow grease goes a long way facebook.com/ACLUofCI: facebook.com/ACLUofCI
Social Media Visibility
Social Media Takeaways Engage frequently Listen to your networks Don’t spend too much time
Elements of a successful website Frequently updated content Prominent calls to action Easy access to social networks Visuals! Menus & directories
Use a blog as a website!
What the is a WYSIWYG? What You See Is What You Get
Social Media Integration
Website Takeaways Use images, links, and calls to action to make your website engaging Promote your social networks Keep your content relevant & up-to-date Use a blog as a website Don’t be intimidated!
Using our system Give us the who, what when, where & why, and we’ll whip up an for you!
Performance Ideal Click-through rate = 1.6%+
e-benchmarksstudy.com
Takeaways Give sufficient lead time Always have a landing page Use images Content should be punchy & pithy
At Your Service I am happy to help you with: Social media questions & requests Website troubleshooting Sending
Questions?
Contact me! Maude Carroll Online Advocacy Coordinator ACLU of Illinois (312) x339