Web site Comps & Global Architecture Round One Review July 21, 2010

Overview The presentation includes the following elements:  Round One Web site Comps  Review of (3) Web site concepts to be reviewed with final selection of (1) concept to move forward to Round 2 refinements.  Web site Architecture  Review of the proposed content sections for the new Web site. 2

Round One Web site Comps Creative Brief: An Overview (3) Design Concepts

Creative Brief: An Overview  Look and Feel  Warm and engaging.  Professional, inviting, confident and clean.  Colors will reflect the Tadin palette.  Language / Tone (for all Web site copy)  Informational yet straight forward – a conversation with a trusted friend.  An overall tone of professional confidence and straight talk.  Who is Tadin’s target audience?  Primarily Hispanic Adults (70F/30M).  Although gender skews heavily toward females.  Look and feel should appeal to all.  Moderately comfortable with Internet usage – design should reflect strong visual and navigation cues. 4

Creative Brief: An Overview  When a member of one of the target audience segments engages with the Tadin brand –the key takeaway for them should be that Tadin:  Reflects their heritage and desire for high quality and great tasting medicinal products.  Part of a warm and engaging experience.  Connects them to a community and traditions.  What adjectives can be used to describe the way Tadin should be perceived by the target audience?  Warm  Engaging  Culturally Connected  Healthy  Medicinal (Remedies) 5

Option One

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9

Option Two

11

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Option Three * Hispanic MPM Recommendation *

15

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Web site Architecture

About Global Architecture  Global architecture provides a graphical representation of how the site will be structured.  Think of it as the blueprint for building a house.  Global architecture is the result of three considerations:  Deliver on the communication goals for the brand.  Audience usability – understand how audiences will use the site.  Ensure flexibility and scalability in how the site is built. 19

About Global Architecture  The global architecture should not necessarily be viewed as a way to count the number of actual pages on the site  Throughout the design and build process, we will have opportunities to make refinements within the database that may shift how our content is structured 20

Privacy privacy policy Search Search box for the site Retail Locations U.S. Retail Store locator & link to distributors GLOBAL UTILITIES (available on every page of the site) U3.0U4.0 Home Featured content (promotion area) Blog (TBD – need to accommodate promo space or link) Facebook (link to Tadin’s FB page) Constant Contact sign-up (link to sign-up page) Twitter (link to Tadin page) 0.0 About Us Corporate branding and Tadin’s philosophy, heritage and history 1.0 Recipes Content focused on how Tadin’s products can be used in a variety of ways. Can include the Summer Tea Promotion landing page and content. 2.0 Media Press releases, videos and links to articles about the medicinal benefits of tea. Downloadable fact sheets, nutrition information. 4.0 Products Teas Herbs Medicinals Product Catalog 3.0 Contact Us Web form to contact Tadin, links to customer service, return policy and delivery policy. U1.0U2.0 Purchase Link to Tadin Fox Pro Database infrastructure – this is the gateway to the e-commerce engine. 5.0 Lifestyle Customer testimonials and reflections of how Tadin’s products benefited their experience of life. 6.0 Site Map U4.0 GLOBAL WEB SITE ARCHITECTURE 21

APPENDIX: Alternate Concepts

Concept 1 23

Concept 2 24

Concept 3 25