Asian American Philanthropy to Higher Education Andrew Ho Council on Foundations Council on Resource Development November 11, 2011 Washington, DC

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Who is Asian American? Source: Wikipedia, “Asian American”

Who is Asian American? As of July 1, 2008: 304 million U.S. population 15.5 million Asian alone or in combination, 5.1% of the U.S. population Top 5 States by Population Size: Source: U.S. Census Bureau, 2008 National Population Estimates, July 1 and April 1, 2000 to July 1, 2008 California5,073,000 New York1,484,000 Texas956,000 New Jersey711,000 Hawaii696,000

Who is Asian American? Source: U.S. Census Bureau, 2008 American Community Survey

Who is Asian American? Race/ethnic group Type of income Poverty<$25k $25k- $50k $50k- $75k $75k- $100k >$100k White PersonsN/A35.6%35.2%14.5%6.9%7.2% Households8.6%24.9%26.3%18.9%11.6%18.3% Asian Americans PersonsN/A33.5%29.8%18.1%8.0%10.6% Households10.1%20.9%19.3%19.2%13.1%27.5% Hispanic or Latino PersonsN/A49.4%36.5%9.0%2.6% Households18.3%37.7%29.7%17.2%6.6%8.8% African Americans PersonsN/A41.3%37.0%15.7%3.5%2.6% Households22.3%43.1%26.8%15.1%7.3%7.8% Personal and household income distribution, by race/ethnicity SOURCE: US Census Bureau, 2006

Role of Family in the Development of Philanthropy

Role of Religion and Culture ConfucianismChristianityHinduism Sources: Confucianism, Christianity, Hinduism,

Role of Education

Role of Community and Society

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

 Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

 Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

 Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

 Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

 Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

 Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

Contact Information Andrew Ho Council on Foundations Manager, Global Philanthropy Phone: (703)