JOVENAL G. EDQUILAG RARE Conservation Fellow MABAW REEF MARINE SANCTUARY TAGBILARAN CITY

Final Key Message Protect our source of food and keep it safe for the next generation. Report illegal acts in Mabaw Reef Marine Sanctuary! Panalipdan ang tinubdan sa atong pagkaon, alang kanato ug sa sunod nga henerasyon. Itaho ang mga ilegal nga kalihukan sulod sa Mabaw Reef Marine Sanctuary!

Campaign Slogan and Logo

Lessons learned during message/material testing Personal affirmation Restructuring my knowledge in making communication materials Be open and patient, if you like people will embrace your campaign material. Set aside your personal biases. People may think of something different/ more creative.

Changes as a result of pre-testing of message Technical Changes- choose of words, kind/type of sentence Message Substance- easily understood, easily remembered, emotional appeal and emotional touch I support the strict enforcement of rules and regulations in Mabaw Reef as a way of upholding responsibility in caring our livelihood, our food, and the food for the next generation. I report illegal acts in Mabaw Reef to share responsibility in protecting our source of food and keeping it safe for the next generation. Report illegal acts in Mabaw Reef. Protect our source of food and keep it safe for the next generation.” Protect our source of food and keep it safe for the next generation. Report illegal acts in Mabaw Reef Marine Sanctuary!

draft Campaign Billboard

draft Campaign Poster

draft Campaign T-shirt ATONG AMPINGAN ANG MABAW REEF Composed By: Prescilla Doblas, Local Enumerator To be arranged by: Mr. Renerio Balbin, Trainer Loboc School of Music 1 Mabaw Reef atong ampingan Kay bahande sa kadagatan Gasa kini sa kahitas-an Nga maghatag kanato’g kabuhian 2 Kitang tanan mabulahan Busa sa pag-amping bugtian Alang sa atong kalampusan Sa pagbalanse sa kalikupan Chorous Mabaw Reef tam-is nga gasa Puluy-anan sa kinhason ug mga isda Sa pagbantay kita magkahiusa Gasang hataga’g pag-amuma Sa pag-amping kita magpakabana Mabaw Reef gasa ni Bathala... Draft Campaign Jingle

mascot design

plan for campaign launch ActivityMessageMaterials/ Medium Ecumenical Mass -Mabaw Reef is life, a gift from God -Interpretation of the Slogan and the Key Message Homily Blessing of Mabaw Reef and the cutting of Ribbon ( Billboard) Billboard MotorcadeCampaign Slogan Key message Message of Support T-shirt Float Radio Jingle Tarpaulin Program ProperLaunching of HotlineCellphone Campaign Objectives Increase the level of awareness of the resident fishers in Taloto and Ubujan on the laws and regulation of Mabaw Marine Increase of resident fishers from Taloto and Ubujan who strongly support in the increase in enforcement of Mabaw MS regulations

Top 3 accomplishments in BROP Formation of the Mabaw Reef Marine Sanctuary Management Committee Construction of Mabaw Reef guardhouse and boundary Markers Community Resource Assessment

Biggest challenge and solution in BR Fully- functional Management Committee Setting up of Mabaw Reef Management Desk

Biggest challenge and solution in SM Goldy to stand alone as Mabaw Reef Pride Campaign Banner! Establish distinguishing image of the campaign materials to attract attention to the campaign message.