The Rise of the Enrollment Profession: A Tri-Country Perspective AACRAO San Francisco April 16, 2013

Tri-Country Perspective Bontrager AACRAO Presenters Bob Bontrager, Ed.D. Senior Director of AACRAO Consulting and SEM Initiatives Paul Abela Executive Director Australia and New Zealand Association of Tertiary Education Managers Sydney Jody Gordon Vice President, Students University of the Fraser Valley Abbottsford, BC

Tri-Country Perspective Bontrager AACRAO Strategic Enrollment Management Context & Definition

Tri-Country Perspective Bontrager AACRAO US High School Graduates, 1959 to 1975 National Center for Education Statistics

Tri-Country Perspective Bontrager AACRAO US High School Graduates, 1977 to 1992 National Center for Education Statistics

Tri-Country Perspective Bontrager AACRAO US High School Graduates, 1987 to 2017

Tri-Country Perspective Bontrager AACRAO Changes in Race/Ethnicity: US

Tri-Country Perspective Bontrager AACRAO Income Differences

Tri-Country Perspective Bontrager AACRAO Income and Attainment

Tri-Country Perspective Bontrager AACRAO “…states may need to change their methods for funding colleges to reward institutions that educate large numbers of needy undergraduate students and focus less on research…the sort of shift that is likely to mean redistributing money away from institutions (elite flagships, for instance) that are accustomed to getting lots of it.” Inside Higher Education, August 2008 “…higher education has functioned to divide and weaken the [United States] along the lines of inherited class privilege.” Postsecondary Higher Education, June 2008

Tri-Country Perspective Bontrager AACRAO Higher education funding crisis will ‘damage’ students The EU is promoting the marketization of higher education in Europe Sacha Garben – London School of Economics and Political Science Canada: Bill C-35 update for offshore agents; greater scrutiny for student visas ICEF Monitor Could the birth of MOOCs lead to death of international branch campuses? Dr. Rahul Choudaha Can universities lead Europe out of crisis? University World News European Countries Compete to Attract, and Retain, Foreign Students New York Times British Universities Will See Budget Cuts of 40% Under National Austerity Plan The Chronicle of Higher Education

Tri-Country Perspective Bontrager AACRAO Australia: Transforming Australia’s Higher Education System, 2009 The Vision Higher education is central to achieving the key objectives for the nation’s future. A growing higher education sector will include:

Tri-Country Perspective Bontrager AACRAO Transforming Australia’s Higher Education System, 2009  A stronger Australia – high skilled jobs and productivity growth  A fairer Australia – all Australians will benefit [from] equitable access to a diverse tertiary education sector  Future challenges – acting now to lay down a 10-year reform agenda Department of Industry, Innovation, Science and Tertiary Education

Tri-Country Perspective Bontrager AACRAO Formation of the Tertiary Education Quality and Standards Agency The [Australian] Government [is] committed to ensuring that growth in the higher education system will be underpinned by a robust quality assurance and regulatory framework which places a renewed emphasis on student outcomes and the quality of the student experience. TEQSA

Tri-Country Perspective Bontrager AACRAO What is Strategic Enrolment Management (SEM)? Strategic enrolment management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals.

Tri-Country Perspective Bontrager AACRAO Developing Enrolment Goals Physical Capacity Geographic Origin Gender Program Capacity Special Skills Student Ability Academic Programs Race/ Ethnicity Institutional Mission

Tri-Country Perspective Bontrager AACRAO Traditional Enrolment Perspective Recruitment/ Marketing Admission Orientation Co-curricular Support Academic Support Retention Financial Support Classroom Experience The Student Success Continuum Student’s University Career Attain Degree/Goal

Tri-Country Perspective Bontrager AACRAO SEM Perspective Recruitment/ Marketing Admission Orientation Co-curricular Support Academic Support Retention Financial Support Classroom Experience The Student Success Continuum Student’s University Career Attain Degree/Goal

Tri-Country Perspective Bontrager AACRAO SEM Perspective Recruitment/ Marketing Admission Orientation Co-curricular Support Academic Support Retention Financial Support Classroom Experience The Student Success Continuum Student’s University Career Attain Degree/Goal

Tri-Country Perspective Bontrager AACRAO SEM Planning Framework Tactics Strategies Campus Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan Sustainable Enrollment Outcomes

Tri-Country Perspective Bontrager AACRAO US enrollment professions = cookie-cutter multinational model?

Tri-Country Perspective Bontrager AACRAO Questions/Comments? Bob Bontrager