N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R North Carolina Pavilion at BIO 2014 June , 2014 San Diego, CA

Pete Pellerito Senior Policy Consultant State Economic Development and University Relations Biotechnology Industry Organization Washington, D.C. N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Special Guest

Book housing Choose pavilion space Complete BIO exhibitor dashboard Explore MyBIO N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Action Items

Explore one-on-one partnering system Consider an in-pavilion presentation Print your collateral Prepare your video presentations – May ?? N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Action Items

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations By: Scott Swanek, Skyline Exhibits

Platinum Gold Silver Bronze N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R N.C. Pavilion Sponsor Levels

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Platinum Sponsors

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Platinum Videos Video Monitors: 42” Recommended Time: minutes Proportions: 16:9 (Theater) vs. 4:3 (Standard) (VGA)

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Gold Sponsors

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Gold Videos Video Monitors: 30” Recommended Time: minutes Proportions: 16:9 (Theater) vs. 4:3 (Standard) (VGA)

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Silver Sponsors

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Silver Videos Video Monitors: 23” Recommended Time: minutes Proportions: 16:9 (Theater) vs. 4:3 (Standard) (VGA)

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Bronze Sponsors

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Bronze Sponsors Digital Picture Frame Monitor: 15” LCD (4:3) Format: JPEG, MPEG-4 & MP3 Compatible with USB Flash Drive Hi-Res 1024 x 768 pixel screen, LED Backlit Recommended Number of Frames – 5 to 10

You Might Be Asking Yourself… – How can I capture attention at the show? – How far will my message broadcast? – How can I compress all of our wonderful attributes for maximum impact? N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Understanding the Venue – Trade shows are visually complex – Trade shows offer limited exposure time – Trade show messages are distance messages N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Seeing the end from the beginning – Who is my target audience at this event? – What are they looking for at this event? – How can I put them in control at this event? N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

How Do I Capture Attention? – Make it concise – Make it understandable – Make it memorable N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Make it concise – How long will a prospect watch before they are engaged? – Less is more – Broadcast your ability to communicate N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Make it Understandable – Font size – Legibility – Speed N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Font size – Maximum Distance: 30’ for every inch in height – Impact Distance: 10’ for every inch in height – Use the correct typography for your venue N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Font size – Larger Font Equals More Impact – Smaller Font equals more information that can be fit into a space, opening up the ability to communicate much more about your products and services to your prospect if they are at the proper distance from your screen to make your message readable and take the time to patiently take in and digest your information N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Legibility – Serif / Sans Serif – Slender / squat – Color / contrast N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Legibility – Serif / Sans Serif –This is Helvetica – This is Times New Roman – This is Bernard MT Condensed N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Legibility –Slender / squat N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Legibility – Color / contrast – Light on dark or dark on light? Tradeshow Video Presentations WHITE ON BLACKWHITE ON BLUEBLACK ON BLUEGREEN ON RED

Speed – Time of exposure – Multiple images / points of focus – Logo use N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Speed – Time of exposure N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Speed – Multiple Images N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Speed – Multiple/blurred points of focus N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

Logo Use – At the start – Alternating slides – Tagged at top – Centered on each N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Tradeshow Video Presentations

What you can do: – Update company profile for MyBIOMyBIO – Tell BIO about events in the N.C. Pavilion – Complete badge registrations (including exhibitor partnering contact) – Exhibitor Partnering FAQs – Upcoming deadlines (partnering, early bird, housing) – 2014 Program - track & forum descriptions – Exhibitor resources (webinars, tips, video tutorials) N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R BIO Exhibitor Dashboard

Tuesday, June 24 – 9:30 am – 6:30 pm Wednesday, June 25 – 9:30 am – 5:30 pm Thursday, June 26 – 9:30 am – 5:30 pm N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Exhibit Hall Hours

– Access real-time event information – Personalize your event schedule – Research sessions, attendees, companies, product categories, speakers, pavilions, etc. – Stay informed with the latest event happenings via live social feeds N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R myBIO

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Exhibitor Partnering Included with Platinum, Gold and Silver Packages Access to BIO Exhibition Hall Access to BIO’s One-on-One Partnering System Search company & investor profiles - schedule 30 min. meetings in N.C. Pavilion meeting rooms

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Exclusive Access to NC’s Presentation Area

“What’s Brewing in N.C.?” Featuring N.C. BBQ and Sierra Nevada beer people Tuesday, June :30 pm Sponsored by the Friends of North Carolina N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R North Carolina In-Pavilion Reception

May 14: Keys to Trade Show Selling/Using the Partnering System June 11: Questions, Final Prep June 23 – 26: BIO 2014 N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Sponsor Planning Meetings

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Questions?