Trends in international journalism 1 March 2007 The Public Service Broadcasting Model as a case Examples from South Africa, Zimbabwe and Ethiopia meet examples from UK, Denmark and Norway

Many models of journalism. Theories developed in the West may face problems in the meeting with other realities. Other empirical experiences may broaden and add to the original theory. Ex. Multi-ethnic societies.

Labelling: The West, the North, The first world, the developed countries The South, the third world, the underdeveloped/ developing countries

The majority world versus The minority world

Public Service Broadcasting BBC, John Reith Director General To give the public ”what we think they need and not what they want” ”few know what they want, and very few what they need”.

Public Service Broadcasting The international expansion of the BBC model: Europe 1920s and 1939s Increasingly Africa The model was exported to countries that were structurally very different from the relatively homogenous nation the BBC was born into.

Public Service Broadcasting Citizens versus Consumers (Habermas) not always a fruitful division: – the roles are increasingly intertwined – more hybrid institutions – ’public service for citizens’ can suppress some forms of expressions whereas ‘commercial broadcasting for consumers’ can be empowering

Public Service Broadcasting The traditional public sphere approach assumed that people had more in common than what separated them.

Multi-ethnic societites Different ethnic groups under a common social identity ex. South Africa SABC 1936 The system’s close links to the state misused as a tool for the apartheid regime The classic public service approach presupposes a nation and a public to address.

1994 South Africa End of apartheid. Main challenge: bring all different groups together. The public broadcaster SABC central in this process.

Post-apartheid South Africa 1994 The SABC had to change its perceptions of its public dramatically and adjust to a multi-ethnic reality. The Rainbow nation

Post-apartheid South Africa Democratisation – not a uni-directional process. 2004: More political control by the ANC Political individuals appointed to strategic SABC positions Increasing self-censorship in the news Stronger interference in the news BUT: Nothing like pre-1994!

Head of SABC News (interview 2004): The question of the appointment of ANC profiles to control the institution, I think it is very difficult. I don’t think it is necessary. The people I admire in this country mostly are aligned with the ANC, I share their views and the views of 70 percent of the population. And this is what intrigues me, if the ANC has support from more than seventy percent of the population, why do they need this control. I don’t understand those policies. I don’t understand why it is necessary to control everything. I think there are many people, many politicians in this country who want to control. It is the legacy of the apartheid we came from. And the idea that everything we will do we can do because 70 percent of the population support us. (…) My heart belongs to the ANC, but that has nothing to do with me as a newsmaker.

Universal theories of media systems and journalism do not consider a country’s particular historical context. Ex. Zimbabwe Many of the laws used to suppress free journalism in Zimbabwe today are the same as used during the colonial period.

Developent of media and democracy a two-way road: – towards increased openess and democracy (South Africa) – reverseal toward authoritarianism (Zim) – at a crossroad/ a mixture (Ethiopia)

Ethiopia What should be general universal journalistisc or democratic values? What should stem form the local culture, history and conditions? Without a multivocal, diversified media landscape the seeds of democratic government will wither.

Africa: 1st and 2nd wave of democratisation 1st wave: Started with Ghana 6 March nd wave: The end of the Cold War (South Africa, Namibia...) Media’s role in the second wave of democracy very central.

Interactions media and democratisation DomainPrincipal Issues PoliticalFreedom and watchdog role TechnologicalReorganization of space and power EconomicConcentration of ownership CulturalDependency and resistance

Lessons learnt - public service broadcasting Can be misused by a cultural or political elite The need to open up for a broader range of experiences and groups within a public broadcaster

UK 2000 Five television channels The worst performer (BBC 2): 97 % of characters in speaking roles white, 2 % black and 1 % Asian. The only stallite channel Sky One came out on top.

UK percent of all under 25’s in key urban areas will be from an ethnic minority. Challenge: this audience is not connecting with public service broadcasting

Norway In the ’new’ multi-ethnic reality of Norway integration is often held as the solution. Expressed in NRK’s legal framework. NRK (2004): Migrapolis a proof of their dedication to the minorities.

Lessons learnt? Except for Migrapolis the NRK does not cater for the different ethnic minorities in Norway to any great extent. What happens to the right to public representation? And the claim that the public broadcaster shall reflect Norway as a multi-cultural and multi-ethnic society? What happens to the need to provide programmes that address wide and narrow groups?

Lessons to be learnt The need for representation is crucial to multi-ethnic societies. Not necessarily numeric representations or that journalists should cover the group they belong to. Easier to cover a society with new and diverse perspectives when the voices and faces on radio and tv reflect the pluralism and diversity of the nation being addressed through the media.

Lessons to be learnt A member of an excluded ethnic group may have formal citizen rights, but media as a cultural mechanism may operate to hinder the genuine development as a full member of the society. ‘Cultural citizenship’ may be as important as ‘political citizenship’. Ex: Denmark: Big Brother.

Lessons to be learnt We need to open up the theoretical frameworks for inputs from other parts of the world and from other groups within our own society than the ones that usually get to talk. We need theories and models that can lead us to different realities, different truths and more interesting stories.