CC BY-NC-ND 2.0 Photo Credits: TheGiantVermin Everyone is Unique !
Am I Black with white stripes or white with black ? CC0 1.0 Universal (CC0 1.0)
To do business, I need an Identity in the market !
Problem: I am a start up, I don’t have an identity in the market.
Problem: Internet is not working out for me, I need face to face interaction to do business.
The Service
Who we Are What we do What’s there for you Login We have a motto of creating an open platform for budding artists to come and talk about their creativity…
Who we Are What we do What’s there for you Login Providing a platform for minnows Create real world customer – artist collaboration Build and recognize artist’s network Buying, selling, auctioning of art work of minnnows
Who we Are What we do What’s there for you Login Artists Pool of art loving customers Option to promote their art Participate in the latest events Art Lovers Access to latest trend in mkt Awareness and relationship with artists A platform for buying nd selling art work
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Artist | Signout Andy ChopraNick Mark Tara CherryNick Mac SwetlanaDan Andy My Customer My Fans My Gallery
Artist Signout Buyers who bought this Andy Chopra Nick My Customers My Wall My Fans +
Artist Signout My Customers My Wall My Fans My new collection Start Adding people Drag & Drop my collections and notify my Users
Artist Signout Drag & Drop my collections and notify my Users Finish
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NOTES
Selling activities: 1. Introducing new products 2. Selling at the show 3. New products testing Non-selling activities: 1. Identify new prospects 2. Servicing current customers 3. Enhancing Corporate image 4. Gathering competitive information Attraction effectiveness: 1. Proportion of target audience attracted to the booth Contact effectiveness: 1. Proportion of visitor at the booth contacted Lead effectiveness: 1 Proportion of visitor contacted whom became leads Value Proposition Whats in for Our clients
Auction Model for Selling Space
pre-show promotion, booth space, use of attention-getting techniques, competition, number and training of booth salespeople on the extent of attraction, contact, and conversion
Their major motivations behind exhibition participation are to gather information about market access, new products, potential suppliers (Munuera & Ruiz, 1993), and alternative purchases (Godar & O'Connor, 2001).
URL:
Event organizer cares for the location of the whole exhibition (which city) and the overall visitor promotion and attraction
increasing awareness of the company/cultivating image; refreshing existing customer contacts; canvassing for new customers; demonstrating market presence; introducing/presenting new products; increasing awareness of products; exchanging/gathering information; identifying customers’ wishes; influencing customers’ decisions; and conducting sales/contracts