Funding Success Strategies for Gaining Financial Support for Your Mission

MISSION?  Goals  Outcomes  Impact on others  Can you capture your mission in a minute?

The PROMISE!  Coca-Cola  Burger King  Others?

What Is Your Promise?

Why People Give?

Today’s Donors – What Do They Seek?  Christian Stewardship Fulfillment  Solid history of community service  Clear, supportable CASE FOR SUPPORT  Reflection of donors “heart”

 Persuasive presentation, solicitation by trusted, credible organization volunteers & staff  Absence of pressure  Invitation to become “partner” …to share, to join

How People Give?

Donor Pyramid

Constituency Model

The RIGHTS  Right person  Right Prospect  Right $ amount  Right purpose  Right time  Right way  And … RIGHT REASONS TO MAKE THE ASK!

The Giving Cycle

Annual Giving  Direct Mail  Events

Special Events Criteria Who is the audience? Could you reach the audience through a different strategy or means? What will attract them? What is the event’s purpose?

Special Events? Purpose Possibilities Publicity “Visibility Quotient” Fundraising Cultivate or Reward Donors/Involve Volunteers

Is the event unique and a “go to” event? Is the price OK for market? What type of event considering resources of volunteers & staff?

Ladder of Effectiveness  Personal: face to face Team of two One person  Personal letter (on personal stationery) With telephone follow-up Without telephone follow-up  Personal telephone With letter follow-up Without letter follow-up

Gift Chart for a Giving Strategy  Select a Round Figure for Annual or “Campaign” Goal  The 1 st two gifts equal 10% of goal (5% each)  For instance…for $60,000 campaign, the 1 st level is $6,000 or two $3,000 gifts

Campaign Strategy  Select a Round Figure for Annual or “Campaign” Goal  The 1 st two gifts equal 10% of goal (5% each)  For instance…for $60,000 campaign, the 1 st level is $6,000 or two $3,000 gifts

$60,000 Campaign Gift Size# Gifts# ProspectsRange TotalCumulative $3, $6,000 $6,000 $1,500-2, $6,000$12,000 $750-1, $9,000$21,000 $ $9,000$30,000 $ $6,000$36,000 $ $12,000$48,000 Under $ $12,000$60,000

Planned Gift A planned gift is legally provided for during the donor’s lifetime and transferred upon death or term to charity.

Planned gifts  Bequests via will or living trust  Life insurance  IRAs  Charitable Gift Annuities  Charitable Remainder Trusts  And more

Planned Gift Significance  For the continuing “foundation” of your mission in the future  Oftentimes the largest gift a donor will make  Source of the gift may be non-liquid or reserved assets, such as property

Forum

Resources  LCMS Foundation   Association of Lutheran Development Executives   Thrivent 

More Resources  Books Funding Your Vision by Gerald H. Twombly Asking by Jerold Panas

Christian Stewardship What Drives Us? God’s Love His Mission Our Response