THE WEEK THAT WAS WEEK 36

PEAK FOR THE WEEK COMMENCING 4 th September 2011 (WEEK 36) Year on Year PUT’s increased 3% for AP 5+ and less than 1% for AP AP saw a 7% decline and AP saw a 3% decline. It should be noted that Week 36 in 2010 was the days following the Christchurch Earthquake. Wednesday, Friday and Saturday nights all experienced PUT growth with Friday recording the highest lift of 21%. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

TV ONE HIGHLIGHTS AP The RWC impacted TV ONE delivering fantastic results this week with audiences up 17% and share up 26% (to 26.8% - the highest share recorded since week 5). Year on year, audiences increased by 19% and share by 18%. Friday night saw the highest weekly lift of 343% and yearly lift of 299% as viewers tuned to TV ONE to watch the Rugby World Cup. Year to date, TV ONE’s average audiences are up year on year sitting at 9.2, compared to 8.8 in Three shows were in the top 10 programmes this week. The week’s best buy was Friday’s RWC Pre Game with a CPT of $ Source: Nielsen TAM Top Programmes for AP RWC 2011 Pre GameTV ONE29.1 RWC 2011 Opening CeremonyTV ONE27.3 RWC 2011 LiveTV ONE26.3 $#*! My Dad SaysTV215.6 Police Ten 7TV215.5 Shortland StreetTV215.5 Random Breath TestingTV215.2 The MentalistTV214.7 Dog SquadTV ONE14.0 The Big Bang Theory (R)TV213.9

TV2 HIGHLIGHTS AP TV2 saw a decrease in audience on a weekly and yearly perspective, down 8% (to 8.7). Year on year, share fell a marginal 2% and down 10% on a weekly comparison to 25.0%. Monday night saw a 49% audience lift yearly and 15% weekly lift with improved ratings from Shortland St, My Kitchen Rule and The Mentalist. Year to date, TV2’s average audiences are sitting at 9.6 compared to 10.3 last year Seven of the top 10 programmes were on TV2 this week. The week’s best buy was Tuesday Neighbours with a CPT of $ Source: Nielsen TAM Top Programmes for AP RWC 2011 Pre GameTV ONE18.9 RWC 2011 Opening CeremonyTV ONE17.8 RWC 2011 LiveTV ONE17.7 The MentalistTV215.3 Shortland StreetTV215.2 Random Breath TestingTV214.6 My Kitchen RulesTV214.1 Police Ten 7TV214.0 Two and a Half Men (R)TV213.0 $#*! My Dad SaysTV212.2

For Week 36, tvnz.co.nz Page Impressions are up 8% year on year with Unique Browsers also up 8% for the same week last year. Year to Date, Page impressions on tvnz.co.nz have grown by 29% year on year, with Unique Browsers growing 22% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News Sports News World News Entertainment News Business News

TVNZ Ondemand weekly Stream Views increased by 28% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting down -4% year on year. RWC – All Blacks vs. Tonga was the Top stream for the week. Please note Week has been impacted by reporting issues which we believe has been corrected. TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Top 10 Streams RWC – All Blacks vs. Tonga Shortland Street – Friday Episode Shortland Street – Wednesday Episode Grey’s Anatomy Nothing Trivial Shortland Street – Tuesday Episode Shortland Street – Monday Episode The Mentalist The Vampire Diaries RWC Opening Ceremony