Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane.

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Presentation transcript:

Windsor & Maidenhead Royal Borough Industry Day Staying a step ahead Tuesday 18 November 2014 Mandy Lane

Windsor & Maidenhead About Today Welcome and Introductions Setting the scene for today – House-keeping – Speakers – Speed networking – Mobile phones What is Destination PR?

Windsor & Maidenhead Destination News & Events Accommodation Attractions Activities Food & Drink Short breaks

Windsor & Maidenhead Proactive PR Preparation Theme ideas Seasonal ideas Events News Images Spokespeople Strange but true…. Media kit 2015 focus on MC800 Families & Luxury Rugby World Cup New, new, new! Partners & Timing

Windsor & Maidenhead Reactive PR What’s the request? What have we got? Collect InfoCollate info Deadline Respond

Windsor & Maidenhead Press Trips I’m compiling a travel feature for New! Magazine, the UK's best selling celebrity weekly magazine, themed around making a weekend away out of a day at the races.

Windsor & Maidenhead Recent Requests English Landscape Painters linked to JMW Turner Visit England Places to see great autumn leaves displays Freelance UK Winter Events, Pop Ups, Markets, Wonderlands, Chalets. No Ice Rinks! Sunday Times October events, great days out and hotel offers Daily Express

Windsor & Maidenhead Evaluation ,047 £11,825

Windsor & Maidenhead Impact x Full Press Visits 20 x Press Assists 9 x Filming Requests 9.3 million £ 610,000

Windsor & Maidenhead Impact ? We look forward to discussing your ideas this afternoon