BUYING DIGITAL A MEDIA PLANNER’S PERSPECTIVE. HELLO…

Slides:

Advertisements

Similar presentations

Advertisements

Landing Slide. TV Builds Brands But Does It Drive Response?

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

Dave Morgan CEO/Founder Simulmedia THE DATA-DRIVEN FUTURE OF VIDEO ADVERTISING Dave Hohman EVP, Agency Solutions Nielsen.

IAB Affiliate Advertiser Survey In association with A4U October 2012.

© Lehman Associations, LLC 2015 AMS and Technology Trends Tom Lehman Lehman Associates, LLC Lehman Reports February, 2015 Sponsored by Personify.

1 The Shopper’s Linear Journey AwarenessInterestDesireAction.

18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising.

Evaluating IBP Strategies Professor Close. What is the best marketing? The one that works. The one where your target market and consumers get the message.

Marketing Management 27th of June 2011.

Copyright © 2012 Pearson Canada Inc. Part 4 Communicating the Message 7-1.

Advantages of TV Advertising Creativity and impact Coverage and cost effectiveness (but what about target market reach and waste coverage) Captivity and.

17 Designing and Integrating Marketing Communications 1.

Chapter 8 The Advertising Plan

1-1 Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 1 Where marketing.

ADVERTISING WITHIN DIGITAL MEDIA DAVID LILLEY

Spark Digital Credentials November, Presentation by SPARK Marketing & Media Consultants 2 SPARK Digital a fully fledged online advertising agency.

1 1 Ralph Paglia Director – Digital Marketing ADP Dealer Services Cell:

Media Planning and Strategies Marcaida, Junko Aziza Shih, Kyle Dane 3 AD 1.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

Advertising and magazines Adam Smith Head of knowledge management ZenithOptimedia 26 th April 2005.

Consumer Buying Cycle Awareness Interest Desire Action.

Event Marketing. Integrated Marketing Communication (IMC) Brand Sale Promotion Advertising Direct Marketing /Online Marketing Customer Relationship.

Traditional Media Channels

Kristina Marsh Marketing Flexibility, LLC

Effectiveness of the Door to Door Media For ELMA By Mark Davies Circular Distributors Ltd.

The Newspaper Effectiveness Metric. Content Why create a Newspaper Effectiveness Metric? The Newspaper Effectiveness Metric in summary Validation of the.

PR and Marketing The University of Edinburgh 31 October 2012.

Designing and Managing Integrated Marketing Communications Marketing Management, 13 th ed 17.

© comScore, Inc. Proprietary. Proving the Value of Online Advertising in Ireland Branding Beyond Sentiment Don Howarth, Country Manager, Ireland | 21 st.

Using Purchase Data to Inform Digital Advertising W3C Workshop on Digital Marketing September 2015 Satya Satyamoorthy Director of Software Development.

Portfolio. Your Company´s Strategy Your Client´s Experience.

How Brand Advertising in Newspapers works best December 2009 BONDS Update!

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 8 The Advertising Plan.

D. Edmunds Home Furnishings Firstname Lastname | |

Topic: 10 IMC Strategies Dr

Media Planning and Strategy. Satellite radio stations 2 Satellite radio stations 2 The Traditional U.S. Media Landscape Broadcast networks (TV and cable)

Incorporating Social Media Into Your Everyday Recruiting Activities It’s about connections not sales! Chicago NPA Meeting August 2010.

“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other.

Radio. It’s A Love Thing Brand Campaign Launch Brand Campaigns – RADIO. IT’S A LOVE THING 2013 – When You Advertise on Radio, They Hear.

Developing Integrated Marketing Communications

Established in 2006 by the major Australian newspaper publishers: – News Limited – Fairfax Media (including Rural Press) – APN News and Media – West Australian.

Ravikant Sabnavis, Kingfisher Airlines. Conversation Community Commenting Collaboration Contribution Product Place Price Promotion Participation The.

Marketing communication are messages and related media used to communicate with the market. Marketing communication is the “promotion” part of the marketing.

Media planning 2 choices: Inter-media: which medium or combination of media to use Intra-media: where and how to deploy the advertising within chosen medium.

Bell Ringer Have you ever heard of the Microsoft X Box? How did you hear about it?

2015: The Year in OOH (Quarterly insight deck). DateDocument Title2 Out of Home in o Providing greater effectiveness for the medium. o Exhibiting.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

Chapter 7 Event Marketing

NA Sales Training 2007 The Digital Marketing Space.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

1 PROMOTIONAL MIX PROMOTION LAP 1. 2 PROMOTION u Communication activities that inform potential consumers about the existence of goods, services, or ideas.

Advertising. Warm-up Discussion What are your impressions of advertising in daily life? What part has advertising played in your purchase or selection.

Measuring Radio campaigns

Radio. It’s A Love Thing Brand Campaign Launch.

Out of Home delivers ROI

Advertising and Public Relations

Aldi Amplifying Press Using DOOH Challenge Solution Results

Clover Media Differentiation Drives Purchase Challenge Solution

Market Research Council

Driving awareness and Desire

#1 #1 #3 #3 OOH ranks: When compared to paid media, Consumers say

Main 8 Reasons Why Digital Marketing Is Crucial For The Companies

@2019 Magazine 360°. All rights reserved.

@2019 Magazine 360°. All rights reserved.

Chapter 9 Sales Promotion Strategies

Presentation transcript:

BUYING DIGITAL A MEDIA PLANNER’S PERSPECTIVE

HELLO…

Buy more More frequent Brand extensions BRAND CONSIDERATION RECRUITMENT RETENTION Awareness Noting Response Leads Sales Volume Affinity Advocacy Sales value Recognition Positioning Acceptance Hook into trial Make purchase ROLE METRIC ACTIVITY TYPE

BRAND CONSIDERATION RECRUITMENT RETENTION ACTIVITY TYPE DIRECT / CRM / BROCHURES / EVENTS / ACTIVATIONS / / SOCIAL / APPS TV / OUTDOOR / NATIONAL RADIO / NATIONAL PRESS / DIGITAL DISPLAY REGIONAL RADIO / REGIONAL PRESS / SAMPLING / POS / DIGITAL PERFORMANCE / SMS / SEARCH

BRAND CONSIDERATION ISSUE ONE TV / OUTDOOR / NATIONAL RADIO / NATIONAL PRINT / DIGITAL DISPLAY Channel objectives: Reach and Efficiency – Maximum reach still 20% less than print – Relatively expensive ito CPT (TV, Radio, OOH) – Selective data revelation (norms) – Lack of adspend context (norms)

RECRUITMENT ISSUE TWO REGIONAL RADIO / REGIONAL PRESS / SAMPLING / POS / DIGITAL PERFORMANCE / SMS / SEARCH Channel objectives: Effectiveness – Time consuming – Myriad of metrics, requires experience – Siloed

RETENTION ISSUE THREE DIRECT / CRM / BROCHURES / EVENTS / ACTIVATIONS / / SOCIAL / APPS Channel objectives: Engagement – Requires back end support – Dependent on brand’s ability to respond – Often misunderstood

POPULATION OPPORTUNITY Most economically viable still traditional Next 10 year behavioural shift to digital Data costs continue to decline Digital to become a reach medium Competitive CPT Programmatic buying to evolve

MEASUREMENT OPPORTUNITY Unravelling of SAARF Legacy thrown out of kilter Marketers’ attention on metrics Importance of ROI Tipping point for industry Context essential

COLLABORATION OPPORTUNITY DMMA / Nielsen with Agencies: Adspend Digital with Digital: Ratecards DMMA / Effective Measure w Agencies: Data DMMA / Digital w Agencies: Benchmarks

IN SUMMARY Work together to build legacy in digital Take lead from those who have gone before Understand context ……..and more of these please