Every Moment is a Marketing Moment Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association YOU CAN CREATE A BUZZ.

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Presentation transcript:

Every Moment is a Marketing Moment Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association YOU CAN CREATE A BUZZ ABOUT YOUR HEALTH CENTER Administrative & Executive Assistants Training June 3, 2014 | Great Wolf Lodge, Traverse City

Know who is “officially” responsible for your Health Center’s marketing, communications, media relations, public relations

Follow your Health Center’s “rules” to help strengthen its brand

Logo usage Style guide Media policy Social media policy Customer service etiquette

Establish, nurture relationships with elected officials (and staff)

Establish/nurture relationships with reporters/journalists Connect to media point person Everything is “on the record” Reporter first/ friend second

Share news that your Health Center’s communications point person can turn into a story to pitch to the media

Be on the lookout for your Health Center in the news Read local paper Watch local TV “Clip” news coverage Share everywhere Send to

Be on the lookout for your Health Center in the news

Invite elected officials AND the media to events

Take your camera with you everywhere Pictures tell a thousand words Video is even more compelling Use your smart phone Get signed media release forms

Take your camera with you everywhere

Help identify effective spokespeople

Engage online Association

Advocate!

Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association Questions?