The Main Idea To sell

The Basics of Marketing To market a product successfully,

The Basics of Marketing A company must know the market. market a group of customers who share common wants and needs

The Basics of Marketing Marketing includes studying what people want and designing a product’s packaging. marketing

The Functions of Marketing The seven functions of marketing

Seven Functions of Marketing Marketing information management Graphic Organizer 1 2 7 Seven Functions of Marketing Marketing information management 3 6 Product/ service management 5 4

Graphic Organizer 1 Distribution is the process of getting goods and services to customers. 2 Financing is 3 Marketing information management is gathering and analyzing information about consumers, trends, and competitors’ products 4 Pricing is.

Graphic Organizer 5 Product/service management is obtaining, developing, maintaining, and improving a product or product mix in response to the market. 6 Promotion is 7 Selling is providing customers with the goods and services they choose to buy.

The Functions of Marketing Relationship marketing is part of the selling function of marketing. relationship marketing

The marketing mix consists of four basic marketing strategies.

Graphic Organizer P P P P In recent years, many people have begun to include a fifth P for people.

Product First,. Marketing is then concerned with how to make the product appeal to consumers.

Graphic Organizer Design Color Size Brand name

Place Marketers have to decide how and where customers will buy their goods and services. Then,.

To right channel of distribution. Place To right channel of distribution. channel of distribution a pathway to direct products to consumers

Marketers can use direct distribution or indirect distribution. Place Marketers can use direct distribution or indirect distribution. direct distribution when goods or services are sold from the producer directly to the consumer indirect distribution when goods or services are sold through one or more intermediaries

A marketer must consider the break-even point. Price A marketer must consider the break-even point. break-even point the point at which

Questions to Ask When Determining the Price of a Product Graphic Organizer Questions to Ask When Determining the Price of a Product 1 2 3

Promotion Promotion involves making customers aware of a product. Advertising and offering discounts are two popular methods of promotion.