Broadband Bundles DISH High-speed Internet powered by Exede Brian McIntyre, VP 1/19/2012 DISH Business 1

Basics of DISH Business 2

Public | Restaurant | BarPrivate | Business | Office Retail Generate the majority of revenue from the sale of food and beverage for immediate consumption or charge admission. Examples: restaurants, bars, and casinos Do not generate the majority of revenue from the sale of food and beverage for immediate consumption and do not charge admission. Examples: offices, waiting rooms, fitness centers Basics of DISH Business: Business Types 3

DBA24DBA Commitment24 monthsNone Activation FeeNone$249 Equipment/Installation FREE for up to 6 TVs 3 receivers max for free FREE for up to 6 TVs 3 receivers max for free Minimum ProgrammingStarter + 1 Add On Credit/Debit CardRequired ($25 hold) Cancellation Fee$420 proratedNone Promotional Offers 4

Hopper™  Hopper Available for Public/Private Customers – Available to customers activating under DBA or DBA24. – New customers who subscribe to the Build Your Own Ultimate Package (Core package + 6 or more add-ons) will be eligible to receive the first Hopper free. – Public/Private pricing will mirror Residential pricing: 5

6 1)Begin with the Starter Pack Right Size Your Customer 2) Choose your add on packages

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EVO Estimated Viewing Occupancy “The count of seats that can view televisions in establishment” FOC Fire Occupancy Certificate “The maximum number of people who can be in establishment” 9 Public Viewing Pricing

Basics of DISH Business: Offers 10 Build Your Own Ultimate Package PUBLIC DBA/DBA24 Customers who subscribe to: 1- STARTER PACK 1- ESPN SD or ESPN HD 5- Programming Packages will receive a $40/mo credit. Prices starting at only $75 for the 1 st year* PRIVATE DBA/DBA24 Customer who subscribe to: 1- STARTER PACK 6- Programming Packages will receive a $20/mo credit. Prices starting at only $62 for the 1 st year* $10 Off for 12 Months PUBLIC/PRIVATE DBA24 customers who subscribe to a 3 rd Add-On Programming Package will receive $10 off their monthly bill for 12 months. * Build your own ultimate package customers will also receive$10 off for the first 12 months offer

Build Your Own Ultimate Package Private Scenario 11 (92 channels) Starter$20 Variety A$12 Variety B$12 News$12 Lifestyle$12 Learning$12 Kids$12 Retail Price$92 BYOU Discount($20) Retail Price$72 1 st Yr Price ($10 for 12 months) $62

12 (78 channels) Starter$20 ESPN (SD) $45 Variety A$12 Variety B$12 RSN Pack 2$50 Sports A$12 Sports B$12 Retail Price$163 BYOU Discount($40) Retail Price$123 1 st Yr Price ($10 for 12 months) $113 Build Your Own Ultimate Package Public Scenario

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