INCREASING YOUR MARKET IS POSSIBLE. Let us tell you how to do it. Reach your customers in the easiest and the most useful way for them.

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Presentation transcript:

INCREASING YOUR MARKET IS POSSIBLE. Let us tell you how to do it. Reach your customers in the easiest and the most useful way for them.

The QUICK CARD MACHINE is an automatic system for the personalization of plastic cards which can be immediately used by the card holder.

The QUICK CARD MACHINE can issue up to 5 different plastic card types in real time. So you can choose between:  credit cards  season tickets  loyalty cards  frequent flyer cards  discount cards  privilege cards  gadget cards  gift cards...and many others.

THE BENEFITS OF THE QUICK CARD MACHINE FOR THE COMPANY AND FOR THE CUSTOMER

THE BENEFITS FOR THE COMPANY  combine different services  manage discounts and advantages for end-users  offer benefits and incentives  launch various promotional initiatives. Therefore, the Quick Card Machine offers an opportunity for partnerships between Companies, leading to effective marketing strategies. The QUICK CARD MACHINE allows you to:

THE BENEFITS FOR THE COMPANY QUICK CARD MACHINE boosts CUSTOMER LOYALTY, because  cards are issued in real time in busy places  cards can be immediately and easily used  cards provide easy access to services and the chance to have discounts and take part in special promotions

THE QUICK CARD MACHINE builds up the corporate image, thanks to the HIGH VISIBILITY of the brand in very busy places such as:  airports  railway stations  public offices  shopping centers  banks  amusement parks  fast food outlets  service stations THE BENEFITS FOR THE COMPANY

THREE SUCCESS STORIES  a credit institution  a case of co-branding  a municipal administration THREE SUCCESS STORIES

CREDIT INSTITUTION IN ACTION ON THE FIELD Product: credit card GOALS  instant renewal of existing credit cards by the card holders  immediate issue of new credit cards. THREE SUCCESS STORIES

CREDIT INSTITUTION Strategy To bring the cards directly to the customers in a very busy place of recreation. In the company’s country there are 4,000 golf courses and 10 million people who play golf. The company will reach the customers on the field. THREE SUCCESS STORIES

CREDIT INSTITUTION Action Installation of Quick Card Machines in the Company’s Golf Clubs. After a trial period of two months... … a hole in one!  150 new credit card holders per month  50 credit card renewals per month  over 1800 new credit cards yearly for every Quick Card Machine installed. THREE SUCCESS STORIES

CREDIT INSTITUTION The reasons for the success  easy access to the service  the card is ready for immediate use  zero costs for data entry and card distribution THREE SUCCESS STORIES

PARTNERSHIP BETWEEN AN OIL COMPANY WITH PETROL STATIONS AND A RESTAURANT CHAIN. FILL UP, HAVE A SNACK AND SET OFF AGAIN: DISCOUNTS ARE RUNNING FAST! Product: prepaid card offering the holders special benefits  discounts on refuelling  “preferred lanes” to avoid lines at the petrol stations  prepaid “meal coupons”  “reserved areas” in the restaurants THREE SUCCESS STORIES

PARTNERSHIP BETWEEN AN OIL COMPANY WITH PETROL STATIONS AND A RESTAURANT CHAIN. GOALS  to increase the purchase of fuel and restaurant orders  to increase sales through stronger customer loyalty  to give more added value by offering new services THREE SUCCESS STORIES

PARTNERSHIP BETWEEN AN OIL COMPANY WITH PETROL STATIONS AND A RESTAURANT CHAIN Strategy Estimated yearly transit on motorways: 300 million customers per year. Companies want to bring the cards where people go. Action Installation of Quick Card Machines in petrol stations and motorway restaurants. THREE SUCCESS STORIES

PARTNERSHIP BETWEEN AN OIL COMPANY WITH PETROL STATIONS AND A RESTAURANT CHAIN. The reasons for the success  great diffusion of the plastic cards thanks to the immediate access to the issuing machine  reduction in the costs of issuing and distributing the cards  company monitoring of the data in real time THREE SUCCESS STORIES

MUNICIPAL ADMINISTRATION THE EASY TOWN Product: prepaid “city card” that can be used for:  booking medical examinations  prescription payments  access to health service centers  filling out paperwork  paying fines and taxes  obtaining certificates of personal data  access to museums, events and cultural centers  taxicabs and public transportation THREE SUCCESS STORIES

MUNICIPAL ADMINISTRATION GOALS  to improve service through easier access and constant data monitoring  to streamline bureaucratic procedures  to increase participation at cultural events  to promote tourism THREE SUCCESS STORIES

MUNICIPAL ADMINISTRATION Strategy Partnership between:  medical services  municipal institutions  councillor’s office for tourism  councillor’s office for culture  museums  public transportation companies  taxi companies THREE SUCCESS STORIES

MUNICIPAL ADMINISTRATION Action Installation of Quick Card Machines in:  medical centers  registry offices  municipal offices  cultural centers  sport/game centers  libraries  museums  metro stations  bus terminals THREE SUCCESSFUL PROJECTS

MUNICIPAL ADMINISTRATION The reasons for the success  maximum ease of use of the card  easy access to all services  discounts and special benefits for cardholders THREE SUCCESS STORIES

 manual filling out of paper forms with personal data  manual data-entry of the data contained in the form  issuing the service card  monitoring card use  comparison of the sales data and customer profile by the marketing department GETTING A SERVICE CARD TODAY, DOING WITHOUT THE QUICK CARD MACHINE MEANS: SERVICE CARD ISSUING

 data entry directly performed by the end user with keyboard or touch screen  real time issuing of a card containing the holder’s personal data, a barcode and/or magnetic stripe  data base management by the clearing center GETTING A SERVICE CARD TODAY, DOING WITH THE QUICK CARD MACHINE MEANS: SERVICE CARD ISSUING

the company:  a reduction in data entry and card distribution costs  real time management of data and information the client:  immediate and easy access to services THE QUICK CARD MACHINE THEREFORE OFFERS: SERVICE CARD ISSUING

CHARACTERISTICS OF THE QUICK CARD MACHINE QUICKNESS AND EASE OF USE: data entry with keyboard or touch screen FLEXIBILITY: issues up to 5 different card types EFFECTIVENESS:  remote monitoring and error recovery  monitoring of consumable status SAFETY: anti falsification and tampering devices CLOSE UP

PERSONALIZATION The Quick Card Machine can personalize plastic cards using:  infill  embossing  tipping  magnetic stripe encoding  chip initialization CLOSE UP CHARACTERISTICS OF THEQUICK CARD MACHINE

ERGONOMIC DESIGN  can stand alone or be incorporated in other structures  body and system can be completely customized to meet customer’s needs CLOSE UP CHARACTERISTICS OF THE QUICK CARD MACHINE

DECENTRALIZATION The Quick Card Machine systems can be linked together in a decentralized network. At the clearing center it is possible to:  manage the data base of the cards issued  manage the data base of the purchases made  haveperiodic managerial and statistical reports  manage promotional activities (prizes,...) CHARACTERISTICS OF THE QUICK CARD MACHINE CLOSE UP