GoPAI.com On Target Marketing Marketing on Demand Program Overview

 New Customer Acquisition -3 Ways To Operate Place an order with your creative and our media fulfillment team will execute everything from start to finish at no additional cost. Creative services are available for a fee. Utilize our “Do It Yourself” portal and be your own marketing team. It’s so easy to use you can create and execute a campaign in minutes. Sign up for our Small Business Subscription- You provide an offer, a logo or website, and about us information and we will automatically send your coupons and offers to your local market for you every month.  Guaranteed 100% Local Delivery Internally developed technology guarantees delivery and no spam filters. Feedback loops and white-listing with major ISPs Current and clean database that is frequently mailed 100% Anti-spam compliance guidelines  Opt In Geo-targeted database 125 million consumers – approximately 1/3 rd of US households Complete records maintained – full name, postal address and confirming opt in information All consumers 18 or older - average age of consumers 20 to 45 Gender specified and Zip Code level demographics available Overview 2

 Strength of Offer Design Services are available for a small fee if you need help Broader appeal of offer the better ⁻Percentage off rather than minimum spend or discount on particular item ⁻Group together more narrowly appealing offers in cooperative piece (flyer style) Remember the internet is easily searchable ⁻Aggressive offers prevalent (50% off or more!)  List Development Relevant market areas ⁻Examples: 1 mile for coffee shop, 3-5 miles for restaurant, and 10+ miles for auto dealer Appropriate audience ⁻Gender selection and financial strata  Creative Development You have 2 seconds ⁻Offer front and center ⁻Graphics vs. text ⁻Call to action Keys to Success 3

 Subject Lines We have analyzed thousands of campaigns and has statistically determined the following best practices ⁻Including the consumer or business geography in the beginning of the Subject Line increases Open/Ordered by a minimum of ½ percent ⁻Including the word “coupon” in the Subject Line increases Open/Ordered by a minimum of ½ percent ⁻Including the business name in the Subject Line increases brand awareness and overall effectiveness of the campaign  Testing 1st Drop – A/B split Subject Lines & gender 2nd Drop – A/B split creative 3rd Drop – A/B split offers 4th Drop – Combine best results  Tracking Analytics with unique indicator Bar coding and coupon codes ⁻Unique offer if POS does not support tracking codes Keys to Success (Continued) 4