Product and Service Design

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Presentation transcript:

Product and Service Design Lecture 11 Product and Service Design Operations Management, Eighth Edition, by William J. Stevenson Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

Designing for Manufacturing Design for Assembly (DFA) Design for Manufacturing (DFM)

Designing for Manufacturing Design for Assembly (DFA) Design focuses on reducing the number of parts in a product and on assembly methods and sequence. Design for Recycling (DFR) Design allows and facilitates the recovery of material of materials and components from used products for reuse.

Remanufacturing Remanufacturing Using some of the components of the old products in the manufacture of new products.

Recycling Recycling: recovering materials for future use Recycling reasons Environment regulations Environment concerns Cost savings

Reverse Engineering Reverse engineering is the dismantling and inspecting of a competitor’s product to discover product’s improvements.

Robust Design Robust Design: Design that results in products or services that can function over a broad range of conditions

Taguchi Approach Robust Design Some factors are controllable and some are uncontrollable

Concurrent Engineering Advantages Early warning system which indicates the problem area and how to eliminate that problem. You are in a position to make product, improve its performance and different features.

Service Design Service is an act. Service delivery system: Facilities Processes Skills Many services are bundled with products.

Service Design Service design involves: The physical resources needed. The goods that are purchased or consumed by the customer. Explicit services. Implicit services.

Service Design Service Service delivery system Product bundle Service package

Differences Between Product and Service Design Products are Tangible and generally services are intangible. Services are created and delivered at the same time. Services highly visible to customers and should be designed with that in mind. Services cannot be inventoried.

Differences Between Product and Service Design Location important to service design. Services have low barrier to entry.

Good Service Spectrum Steel Production Automobile Manufacturing Farming Auto/Appliance Repair Manual Car Wash Increasing Goods Control Teaching Increasing Service Content

Phases in Service Design Conceptualize Identify service package components Determine performance specifications Translate performance specifications into design specifications Translate design specifications into delivery specifications