CMS HiEd/Int’l Monthly Presentation CMS March 20, 2012

Agenda  Parker Evan Marhefka  eText app on iPad3  Nifty eText Widgets Demo  PCL Update  Digital Library Update  Re-flowable eText Update  Analytics Update  2012 Roadmap

Parker…

Parker Evan Marhefka was born on March 4th at 10:23am, weighing 9lbs 2 ounces, and measuring 20.5 inches

eText on iPad3

Nifty eText Tricks

Nifty eText Tricks Demo Photo Album widget Spinning object widget Enlarged Photo hotspot Back of the Chapter quiz widgets

PCL Integration

Pearson Custom Library  Deploy Pearson eText electronic textbook and electronic textbook chapters for all titles created through the Pearson Custom Library custom book build system.  Reduce costs and timelines through automation of Pearson eText production  Achieved through the integration of HighCrest, eText, RUMBA and UOPS platforms.

PCL UI

PCL - Simplified content flow iPad HighCrest eText Content Manager BrowserAndroid

Timeline v4.6 development essentially complete RUMBA development complete Highcrest development underway Initial testing in April Ready for PLS production this summer Titles available in time for BTS

CMS Digital Library

Pearson Digital Library  A planned new CMS platform for BTS 2012 designed to address the need of students and instructors to search, preview, purchase, and then manage their ebook and digital media content.  Search or browse through a large collection of Pearson eText titles and media content  Access the Digital Library using a personal computer‘s web browser or mobile device  Business Units can pre-defined collections or allow individual users to expand their bookshelf by subscription  PLS can created custom libraries for individual institutions  Initial release will be guided by the requirements of the US and Canadian Teacher Education and Canadian MBA teams, as well as the Nursing/Ready Point teams and focused on eText titles  Sociology and History are looking to integrate DL with their MyLabs for BTS  Future releases will include searching for Pearson media assets, collection personalizations and more.

Customer-specific Sign In

BU- or customer-defined library

Search for words in text

Create a personal library

MyLab collection

Search results screen

Preview and launch eText

Preview text and subscribe

Re-flowable eText

Goals and features  Planned new client for the eText Platform family - late Q4  Re-flowable, XML-based content as compared to existing fidelity-based eText.  Great for mobile devices  Will take advantage of existing eText platform integration and authentication capabilities.  Bookshelves will be enhanced to support both traditional and re-flowable eText starting in v4.7.

XML eText  Non-fidelity client that can be viewed on variety of devices  A client that delivers content from the new Pearson Education workflow  Takes advantage of the substantial web services CMS already has in place  Co-exist with existing eText clients

XML eText  Utilize Pearson authentication systems – SMS, RUMBA and eCollege, etc.  Integrated with Pearson Learning Platforms  Direct access via Digital Bookshelves  XML-based, ePUB3 file format?  Base-line ebook functionality  Likely one of many possible clients

Analytics

Pearson eText:  We already can view daily volume and visitor characteristics via Google Analytics *  With new v4.5, all eText server events are being logged for analysis/reporting  For each event, we capture Username, Book ID, Course ID, IP address, and Time  Key server events:  Pages viewed  Create/save/share notes, highlights, and bookmarks  Search activity e.g. words, phrases  Access to rich media via hotspot and custom baskets  Glossary term access  Using LTG reporting tools, Business Units can learn:  # of times a user entered an eText  Length of user stay  Page viewing sequence  Use of book personalizations  Use of interactive elements e.g. pop-ups, rich media assets, documents, etc.  * Browser, O/S, Traffic Source, Flash, Screen res., Java Support, etc.

Representative heat map

Heat map detail

2012 Road Map

JanuaryFebruaryJulyMayMarchAprilJuneAugustSeptemberOctoberNovemberDecember eText Android v1.1 eText Flex v4.5 Digital Library v1 PCL v2.2 eText iPad v1.2 eText Android v1.2 eText v4.6 XML eText V1,0 eText Flex v4.7 Digital Library v2 CMS Delivery Services 19 March, 2012 Released 18 Feb