1 Dynamic Publishing Training Module January 2009

2 Agenda Dynamic Publishing Overview What is Dynamic Publishing? Access Accessory Information Center Via GM GlobalConnect Dynamic Publishing Workflow Template and Vehicle Offerings Template Development Process Template Samples Wish List Training Module

3 What is Dynamic Publishing? Dynamic Publishing is a No Charge, easy-to-use web-based tool that allows Dealers, ADIs and field personnel to create marketing collateral materal. Currently, Dynamic Publishing offers templates for 2008 MY and 2009 MY vehicles Dynamic.…. Allows for vehicle, template and accessory selection Ability to personalize certain templates Add price, comments, contact information and logo Publishing….. Create professional looking marketing materials directly in PDF format Maintain brand look and feel with customer specific content

4 Accessory Information Center Accessories Information Center (AIC) Access Accessories Information Center via GM GlobalConnect

5 Workflow

6 Template Offerings Vehicles 41 vehicles Accessories All merchandisable accessories 2008 and 2009 Model Years Templates Banner Greeting Card Hero Card Part Tag Poster Service Lane Menu Window Cling Wish List

7 Vehicle Offerings

8 Template Development Process

9 Access Dynamic Publishing via AIC Select Dynamic Publishing under the ‘Marketing’ tab

10 “Click Here” to Start Dynamic Publishing Hit ‘Click Here’ button

11 Select a Division Workflow Status Indicator Select a division to begin workflow process

12 Select a Vehicle Workflow Status Indicator Green = Phase is done Red = Remaining Phases left Select a vehicle

13 Select a Template Select template and then click “Continue”

14 Select Accessories Select accessories and click “Continue” Notice the counter that indicates how many selections are still left

15 Personalize Optional: Personalize by adding your own prices Personalize by adding your own logo Personalize by adding contact information Once finished… Click “Preview” to view a sample Download a high resolution PDF file Print PDF file yourself

16 Greeting Card Template Personalized Greeting Card!!!

17 Hero Card Template (6 Accessories) Personalized Hero Card!!!

18 Part Tag Template Part Tag personalized price!!!

19 Poster Template Poster personalized contact information!!! 2008 Tahoe

20 Wish List Template Install price is calculated for you!!!

21 Wish List Training Module

22 Configure and Print Accessory “Wish List” A simple, no charge template has been developed to help dealers easily sell accessories to customers – the Wish List Features the top accessories for each vehicle you sell Default includes top Nat’l items, but dealer can select any they want to feature Build Wish Lists with 6, 8 or 10 items, you choose The dealership decides the “out-the-door price” for each accessory Just plug in the BAC, labor rate & markup, and the calculator does the work for them Individual options are easy for the customer to select – they just check the box

23 Use the Wish List During the Selling Process The Wish List easily shows customers what the most popular accessories are for their new vehicle They are going to accessorize their vehicle and want to buy from the dealer - now they can be shown the most popular ones and it is easy to purchase From the moment that customers ask for information to the point where they are selling the vehicle, the dealer should use the form Once the customer fills out the form, Sales turns it over to the Parts Dept., follows normal dealer processes Parts Dept. coordinates with the ADI, the parts are delivered same-day or next-day OR Parts Dept. stocks most popular items for immediate delivery at PDI If installation is needed, Parts coordinates with Service

24 Access Accessory Information Center (AIC) via GM GlobalConnect Accessory Information Center

25 Access Dynamic Publishing via AIC Select Dynamic Publishing under Marketing tab Dynamic Publishing

26 Select Pre-populated Wish List

27 Click Wish List Link on Dynamic Publishing’s Home Page Wish List Top Accessories

28 Select Wish List by Model Choose 6, 8 or 10 item pre-populated Wish List WISH LIST - Select Pre-populated Wish List

29 Calculate Install Price on Wish List Insert BAC, Labor Rate and Part Markup and the system calculates your Out-the-Door price automatically Insert BAC, Labor Rate and Part Markup Install price is calculated Insert additional text to personalize

30 Preview and Print Wish List Preview Low-Res Wish List Download Hi-Res Wish List and print

31 Prices are clearly marked so its simple – they just check the box Wish List – 6 box sample

32 Wish List – 8 box sample

33 Wish List – 10 box sample

34 Customize Your Own Wish List

35 Customize Wish List Template To create your own Wish List, select “Wish List” template and add your own accessories