Securing Buy-in Step 5: Securing Buy-in

Securing Buy-in Securing Buy-in Our Roadmap

Securing Buy-in Securing Buy-in Agenda Welcome Discussion of Exercise 4: Building an Intervention Securing Buy-in Q&A Exercise 5: Spreading Your Message Feedback Survey Securing Buy-in

Securing Buy-in Securing Buy-in Learning Objectives Identify approaches to get buy-in from different groups Choose key messages that allow you to communicate persuasively and succinctly Securing Buy-in

Securing Buy-in Securing Buy-in Discussion of Exercise 4: Building an Intervention

Securing Buy-in Discussion of Exercise 4: Building an Intervention Securing Buy-in Questions: What level/strategy/mode combination did you choose? How did you use your Fishbone Diagram, priority matrix, and SWOT Analysis to make this selection? Why did you choose this combination?

Securing Buy-in Securing Buy-in Securing Buy-in for your Equity Activity

Securing Buy-in What Does Buy-in Look Like? Making resources available Freedom to try new things Showing up and participating Getting the word out Advocating your message in conversation Signing joint s to staff Buy-in is more than approval – it’s a concrete pledge Securing Buy-in

Securing Buy-in Key messages 1.Answers “why?” rather than just a call to action –Advantages over the status quo –Advantages over another intervention 2.Persuasive: anticipates concerns 3.Links your efforts to your audience’s priorities 4.Is short and to the point Key Messages

Securing Buy-in Key messages slide 2 Easy to share and reinforce Keeps your message consistent Together, these foster clear communication and momentum “Doing [xyz] will help achieve [other goals that are important to the audience].” Key Messages

Securing Buy-in Securing Buy-in from Staff Securing Buy-in

Securing Buy-in Securing Buy-in from Staff Consult everyone who will be affected Minimize the time burden on staff o Scheduled staff meetings Let staff know their input is key Report back to everyone who gave input Securing Buy-in

Securing Buy-in Champions Advocate to peers: stronger buy-in Advocate for peers: stronger project (and better outcomes) Help balance goals with operational reality Overcome skepticism (credibility) Champions

Securing Buy-in Securing Buy-in Securing Buy-in from Staff StakeholderLikely ConcernBuilding the Case LeadershipReturn on investmentPresent data on potential positive financial impact ProvidersOffice visit efficiencyShow how activity will enhance the care team and coordinate care Front-line staff Clinic flowBe honest about potential impact and solicit input for improvement EveryonePatient outcomesExplain your process and how activity should affect outcomes

Securing Buy-in Securing Buy-in Securing Buy-in from Patients

Securing Buy-in Securing Buy-in from Patients Carefully consider recruitment strategies o “Nominate” for participation o Be aware of peer influence o Racial/cultural concordance Speak to what motivates patients Give patients a choice Securing Buy-in

Securing Buy-in Securing Buy-in Securing Buy-in from the Community

Securing Buy-in Securing Buy-in from the Community Give before you get Be interested in other people’s agendas Meet one-on-one Meet partners where they are Be a constant presence Securing Buy-in

Securing Buy-in Buy-in and Sustainability Securing Buy-in Patient buy-in (active participation, willingness to pay co-pays) Makes the case for potential external support sustainability Financial feasibility and sustainability Community Buy-in Patient involvement sustainability Organizational commitment to sustainability

Securing Buy-in Securing Buy-in Spreading Your Message

Securing Buy-in Key messages 1.Answers “why?” rather than just a call to action –Advantages over the status quo –Advantages over another intervention 2.Persuasive: anticipates concerns 3.Links your efforts to your audience’s priorities 4.Is short and to the point Key Messages

Securing Buy-in Spreading Your Message: #1

Securing Buy-in Spreading Your Message: #2

Securing Buy-in Spreading Your Message: #1 and #2 Comparison

Securing Buy-in Securing Buy-in Exercise 5: Spreading Your Message

Securing Buy-in Securing Buy-in Exercise 5: Spreading Your Message Securing Buy-in Part 1: Short audience analysis (key messages) Part 2: Spreading your messages o o Short slide presentation (2-3 slides maximum) o Patient letter o Mock-conversation o Short video that you could share at staff meeting Part 3: Any questions for final session

Securing Buy-in Securing Buy-in Thanks for participating! (Please fill out the survey!)