Quarterly Business Review Turkey Hill Calendar year of 2012, Q1 2013 November 19 th, 2012.

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Quarterly Business Review Turkey Hill Calendar year of 2012, Q November 19 th, 2012

Neuro – Quarterly Business Review Customer Overview 269 stores PA/ OH/ IN Bryan Kurtz, Category Mgr. Business began March ’12 Promotional calendar included Largest C-Store Based out of Baltimore area Neuro positioned (6) Sku’s ( Sonic, Sleep, Bliss, Sun, Trim, Passion) Sonic not available approx. 220 stores- Redbull Issue for Davis and LT Verrastro. KAM – Davis Bevearge KAM Jim Lindsey Lead Distributor Contact Call frequency Quarterly, monthly phone/ contact 2012 Review-Customer Insights Turkey Hill

Neuro – Quarterly Business Review Trading Area- Turkey Hill

Neuro - Quarterly Business Review July/Aug/Sept- VPO 4.0 VPO monthly avg. 180 Stores Purchasing. DBG YTD September’12 ( 8 MThs) Revenue $263,989 (6) Average Revenue Per Sku $43,998 DBG YTD September’12 ( 8 MThs) Revenue $263,989 (6) Average Revenue Per Sku $43,998 YTD VPO 5.47 cases avg. 180 Stores Purchasing Davis Beverage YTD % Sales Mix YTD Profitability Current Quarterly VPO YTD (8 MThs) VPO 2012 Review-Sales Insights

Neuro - Quarterly Business Review Cold Presence 2012 Review-Account Activation

Neuro - Quarterly Business Review 2012 Review-Promotional Calendar NO TPR Activity due to Sonic Issue and Distribution Issues with Davis Beverage Everyday Single $ JanuaryFebruaryMarchAprilMayJuneJulyAugustSept.Oct.Nov.Dec. Suggested Retail $2.79

Neuro - Quarterly Business Review 2012 Review-Current YTD Sales Summary Turkey Hill (DBG) Sales YTD Sept 30th 2012

2013 Quarterly Business Planning Turkey Hill Quarter 1, 2013 November 19 th, 2012

Neuro – Quarterly Business Planning o 2013 Plan Volume 18,050 o Frequency weeks in Value 12 ≤ 2/$4 Value 40 $2.79 o Distribution 4-6 Set 6 for Success Turkey Hill o Conquer the Cold Vault- Eye to Arm o Social Media Program o Turkey Hill Fall Music Sponsorship o Vertical Challenge Q1 TBD o Turkey Hill Rewards Program

Neuro - Quarterly Business Planning 269 stores 52,740 total units/ 4,395 cs. 5.4 case VPO monthly per store 269 stores 52,740 total units/ 4,395 cs. 5.4 case VPO monthly per store No Activity booked as of yet as 2013 proposals are being reviewed. Retail $2.79 $147,145/269 Stores 6 Sku’s $24,524 per Sku Retail $2.79 $147,145/269 Stores 6 Sku’s $24,524 per Sku Rack program was presented to run with TPR and being considered QTD VPO Projections QTD Profitability QTD Frequency/Calendar QTD Affinities/Core 6/Plus 1 Turkey Hill

Feature Promotion 12 weeks of TPR activity Signage will be developed by Neuro/ Turkey Hill for all activities In Store Monthly contact w/ Category Mgr. Semi-Annual Business Review Monthly Communications between distributor network Customer Activation Consumer Engagement Working w/ Aaron Squire to develop Web interaction Social Media interaction Trimester Programs Neuro - Quarterly Business Planning Turkey Hill