Eyeblaster Dzieñ dobry Mindshare Poland 7 th July 2006

Eyeblaster Günaydin Mindshare Turkey 10th July 2006

[index] Pan European / Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage ITALY Presence, Scalability, Service, Support

[index] Unified Digital Marketing Solutions Cross channel planning, trafficking, adserving and analytics  Standard Formats  Standard Display Ads  Text Links  Search Advertising Campaign Manager (ACM) Rich Media Platform (RMP)  Rich Formats  In banner  Out of banner  In stream Plan Traffic & Serve Track & Report Optimise Unified Analytics Channels All Display Advertising IPTV MOBILE GAMING WWW

[index] Media, Creative and Publisher The Campaign Process Media Publishers Creative

[index] Communicating the Media Plan The Campaign Process Trafficking template Mindshare EMEA Mindshare EMEA EMEA coordinates plans Creative agency Creative agency CA adds creative names / Omniture tags Eyeblaster EB uploads plan to system / adds Flight IDs Final template Mindshare Plan to Mindshare EMEA, to local markets for further amends

[index] The Creative Process Creative agency CA builds assets to Eyeblaster specs & formats CA uploads assets to EB system and builds ads Creative agency working with Eyeblaster

[index] Going Live Publisher Publishers approve ads in EB system and generate code for the ad server Publisher approves ad and generates code Publisher EB sends code to publishers who prefer this method Publishers with iFrames require “add-in-eye” file

[index] Eyeblaster Video Studio A multi-step process to simplify the production of Video ads

[index] In-Flash Interface for Video ad production Code-free Video ad configuration (Using Flash Component Inspector) Video Studio has tools to set the user’s video experience:  Streaming controls and formats  Audio control  Library of skins and control buttons Control the Actions/Events Control the Look/Feel

[index] Video Ad Formats Eyeblaster supports video content in all formats  Video served within fixed size ad unit  Can ‘tease’ by looping few frames until user interacts Video Strip  Strip of video plays in banner space  Rollover reveals complete video in full size with audio Louis Vuitton Full Screen  High impact full-page media player  Optional control buttons Constantine Video Banner Honda Civic

[index] New video opportunities  Full screen video for Windows Media Video, or Flash 8 and 7  Broadcast video quality – 4.4 Mb, 1Mbps  Real time bandwidth and plug-in detection  Simplified production - no coding needed. Eyeblaster does it for you  Auto encoding of video to multiple bandwidths (bitrates)  Auto resize of video  Eyeblaster default video skins and buttons

[index] In-stream Video Formats Pre-Roll Serving video ads directly into publishers’ video content  An integration-free solution that plays video ads before site’s own video content  Additional rich media unit can be served alongside Samsung Video Clip  An integrated player that enables delivery of video ads and video content  Ads can be served at any time during video stream Virgin.net Online Gaming Quake 4  Ability to stream video advertising before or during an online game  Can include full rich media interactivity

[index] Adidas Video Functionality Multi-stream Pushing the capabilities of video content beyond streaming  Push multiple media streams into ad unit  One video can trigger another via synchronisation WOTW Hot-spotting  Interactive layer plays on a timeline over the video  Additional content can be navigated within the video Mazda Interactive  Video segments are delivered in response to user interaction  User controls the experience

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[index] Rich media - new features  Behavioral Ad Sequencing  User’s interactions determine what ad is shown next  Measure ROI using data on depth of user interaction  Optimise creative dynamically based on interaction  Unlimited creative ‘paths’  Can include live data feed, polling, data capture  Ad Unit Synchronisation  Create greater impact with seamless interactions between multiple banners  Enable users to interact across ad units on a page  Enhances sponsorship opportunities for publishers Interactive features for advanced ad campaigns

[index] Rich Banner Formats A Showcase of Creative Uses of Eyeblaster Formats Polite  Initial ad creative displayed whilst page loads, then up to 2.2MB can be served  Overrides banner size restriction Xerox Expandable  Multiple panels and/or floating ads launch from banner via click, mouse- over or auto-initiation BBC - Ideal Push-down  User or auto-initiated push down banner  ‘Slides’ publisher content aside rather than covering it Coldplay

[index] Out of Banner Formats Floating A Showcase of Creative Uses of Eyeblaster Formats  Ads display on transparent layer over page  Works within dimensions specified by sites John Lewis Full Page Overlay  Ads display on transparent layer over page  Can cover entire content within a web browser Nike Banner to Overlay to Banner  Floating ad to banner  Banner can include additional multiple expandable panels

[index] Window  Interstitial or ‘pop-up’ window  Downloads politely then plays when loaded British Airways Wallpaper  Image replaces web page background  Subtle watermark effect used in sponsorship Bounty Out of Banner Formats A Showcase of Creative Uses of Eyeblaster Formats Commercial Break  Full-page transitional ad  Displays on site entry or between pages Discovery Channel

[index] Volvo XC90Seat LeonFiat Creative Features Page wipes Encouraging user interaction through compelling creative ideas  A series of animated effects in response to user interaction Fold-out  Users control the pace of the message being revealed Synchronised  Multiple ad units seamlessly interact across a page  Works like a page ‘mask’

[index] Interactive Functionality Behavioural Encouraging user interactivity beyond mere click-thru  User interactions determine what ad is shown next  Unlimited creative ‘paths’ MSN Music Dynamic Data  Live data fed into the ad  Updateable ad content  Optional personalisation Weather Channel Polling  Users respond to question/s in the ad  Aggregated results displayed to the user in real time NRL

[index] ‘Brand Response’ Advertising For Users: Pushing the brand experience and shortening conversion cycles  Delivers content direct to the user where they are  Offers choice to the 90%+ users who don’t click-thru  Results prove interaction overrides typical ad timeout … Enhanced Experience For Advertisers:  Provides a fully measurable, immersive brand experience  More interactions means better ROI analysis  Can be fully integrated with client’s site back-end … Meaningful Metrics For Publishers:  Negates need for user to leave the publisher site  Provides greater real-estate and file size for interactivity  Publishers benefit from co-branding opportunities … Permanent Presence

Reporting Real time data for intelligent analysis

[index]  Complete campaign data for analysis  Easy to manipulate and display  Automatic distribution  Better way to optimise campaigns and create reports  Report types:  Delivery report  Performance report  Interaction report  Performance by frequency  Time of day, day of week  Domain report  Site serving statistics  and many more… Powerful Reporting Features Reports by creative Real-time stats Reports across agency Site serving stats Access a wealth of data on your campaign performance

[index] The Bottom Line Anatomy of a campaign report

[index] Creative Spec Database  Advanced specs management tool for Publishers  Eases the process of managing and publishing creative specs  Provides visibility to specs and formats early in the creative process  Reduces lost revenue and inventory by helping ads go live on time  Ability to incorporate specs, managed by Eyeblaster into website’s HTML  Enables planners and designers to have visibility to specs earlier in creative process  Saves time with automatic collation of multiple specs across different site sections  Find the lowest common denominator spec  Accepted banner sizes, file sizes, reminder types, close-button requirements, expandable banner definitions, audio acceptance and much more… Eliminate creative conflicts by ensuring everything is built to requirements

[index] Eyeblaster News: ‘The Blast’  Client Newsletter  Latest update on Eyeblaster including  new product developments  creative features  client service tips  and much more…  Creative Showcase  Featured spotlight on creative campaigns running in and around the globe  Upcoming Developments  Quarterly updates to the platform means latest technology always  Feel free to sign up onlineonline Keeping you informed every month

[index]  Moustacheape – good use of 3D & video for product catalogue Moustacheape  Nudie Jeans – homepage has nice use of interactivity to show off the products Nudie Jeans  Volvo V50 – both car drive and brochure use simulated real-life events Volvo V50  JC Online – multiple video clips linked from central navigation JC Online  Sony Style – immersive room experience demonstrating product range in situ Sony Style  Ikea Room – ‘Matrix’-style video walkthrough of multiple rooms Ikea Room  Adidas Basketball – interesting use of video commercial taken online Adidas Basketball  Samsung D600 – utilising video and game to highlight product features Samsung D600 Pushing the Boundaries Inspirational web content that could be utilised within online advertising

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