Mobile Local Search 28 November 2007. Slide 2 Copyright © 2007 mobilePeople mobilepeople.com About mobilePeople mobilePeople is the global leader in mobile.

Slides:

Advertisements

Similar presentations

Brief Introduction AD Europe: the number 1 in Europe 160 million European onliners in 30 countries The central media marketeer in the European online.

Advertisements

To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

OfficeTrack Mobile Employees Location Management Service.

Mobile Entertaiment now and tomorrow…

StratosHear Revolutionizing mobile advertising. About StratosHear StratosHear is a new-age Media & Technology venture, incorporated in Feb 2007, providing.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

© Creafi Online Media Mobile.

Thank you for your interest in Performance SEO. You are one step closer to realizing the enormous power of Organic Search Engine Optimization. If you are.

Success Story Wein-Plus Utz Graafmann (founder, owner and managing director)

Moscow, 21 June 2006 Off Portal Strategy Experiences from Gallery in France Vincent Roger

Peak Net Ltd Unit 7, Rock Mill Business Park, Stoney Middleton, Derbyshire S32 4TF // // Creating Your.

Company and Services Overview. Overview of UBL Suite of Services Flexible Pricing Partnering with UBL Ease of Integration Open Discussion.

Copyright © 2005 Mobile People Slide 1 This is Mobile People  Established in Copenhagen January 2002  Now 10 highly technically.

Web-to-mobile vs Web-on-the-mobile. Index 1.Portable multimedia content 2.From “web on the mobile” to “web to mobile” 3.Application examples 4.Conclusions.

Mobile – how to engage with the customer Gill Elderfield, Head of Mobile, Directgov.

Going international Martijn Feekes Director App Center & Ecosystem CONNECT 2015.

ARTISTdirect Network Advertising Opportunities & Targeted Sponsorship.

THE CHAMBER of Commerce, Inc. Website Advertising.

1 Coming June 2013…. 2 Why MedTech World? MedTech World will ultimately: Create consistency & cohesion across all of UBM Canon MedTech Group’s engagement.

INSTRUCTIONS FOR USE Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding.

CONCRETE SOFTWARE SOLUTIONS PVT. LTD. A leading Digital Marketing Firm In India.

Page 1/12© 2009 Steelonthenet.com SITE INTRODUCTION AND PRESENTATION June 2009.

Google Confidential and Proprietary Google Mobile Ads July 2009.

Buyer Advertising & UMass Boston Navigating the Changing Landscape of Recruitment Communications Presented to: November 18, 2014.

Marketing with YouTube Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined.

Your Attention, Please Aaron Wall SeoBook.com. Infinite Competition Smarter algorithms & aggregators Social media Outsourcing Better, cheaper, & faster.

Named a Top 100 Job Board by WEDDLE’S in , 2008 & 2009 Sponsors of the SMA, SHRP & HRMAC Chicago Chapters Exclusive Career Content Provider for.

Mobile USA TODAY Matt Jones, Director, Mobile Products.

Mobile Advertising Effective communication with YOUR target group.

Introduction to OpenXcell & AppN2O

© IDM Academy 2008 Getting the Most from Search - Integration, Ethics & Testing for Success Simon Heyes Head of Sales Operations

1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably.

A Closer Look at the Mobile Advertising Market in the Middle East

Listas Locales USA ONLINE DIRECTORIO General Presentation Hispanic Local Search LLC January 2013.

Regardless of what you are marketing today the internet has opened up a whole new world of opportunity. But the way people now access the internet has.

Wireless Ads - Six Steps 1.Determining Wireless Ad objectives 2.Developing a Wireless Strategy 3.Considering Types of Wireless Ads 4.Producing Wireless.

Resource Equip & Inspire - Local Search & SEO Options Google Places - Claim and Update Claim your Google Place Page INCLUDES:

Quotation for Online Marketing and Advertising for the Publicity of YPTP & YWETS of the Labour Department 2010/11.

1 Expose – Acquire - Engage. 2 Would you agree that technology has changed the way you do business?

B056 SMS Applications and Services in Western Europe: Short Term Revenue Opportunities ‘SMS represents an immediate, installed revenue opportunity for.

Mobile App Marketing Best Practices Micah Adler Founder & CEO, Fiksu.

PlazZza Content discovery with PlazZza Wednesday, 23 September 2015.

SEO AdWords Social Media Website Projects Presents: Portal Polo Industrial.

Digital Marketing

Product classification Standard for international e-Commerce ETIM International Warsaw, 28th of May, April 2017.

Copyright Universal Solutions Inc Generate More Online Advertising Revenues for Website Publishers We Globalize and Monetize Your Web Content to..

Blue Pie Productions A presentation for Blue Pie artists on how we deliver our music to the WORLD!

GPWA Facebook Applications Social networking is the wave of the future ─ as important to affiliate marketing tomorrow as search engines are today. The.

OMMA Awards 2008 Hilton & bigmouthmedia Integrated Online Campaigns: Travel.

High Quality Content for a Mass Market KIEV 22nd January 2007.

ATC Mobile Solutions Richard Brown Head of R&D and Mobile Solutions October 2010.

Mobile Search Marketing Finding value from mobile search engine optimisation.

Online Advertising Core Concepts are Identical to traditional advertising: –Building Brand Awareness –Creating Consumer Demand –Informing Consumers of.

ARTISTdirect Network Advertising and Sponsorship Opportunities CONTACT: Bill Wiemann

TAKE CARE TAKE CHARGE Case Study. Take Care | Take Charge Campaign  Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India)

Mobil e Advertising What it is and where it goes… Tomáš Mátl, Vodafone - Media Solutions.

Tempe.com And More … RanchoMirage.com OVERVIEW. The CitiesPlanet Network of 57 cities represents a total population of more than 4.2 million people across.

Chapter Twelve Digital Interactive Media Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. 1 ONLINE MARKETING SOLUTIONS FOR.

Online Marketing Tim Rose - ZingPR. Overview  Introduction & Overview  What is online marketing?  Some do’s and don’t  Social Media – what’s the fuss.

Advertising Opportunities on Drive further awareness of your media to over 8,000 marketers and agency planners.

We are India's leading directional media marketing company enabling business discovery. Pioneers in discovery of platforms across B2B,B2C & C2C search,

Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

93% of online activities begin with search billion+ searches conducted worldwide each month. 5 92% of internet users search. 2.

Azerbaijan Deposit Insurance Fund Public Awareness Policy of ADIF through the years 1.

CPA WAP The Perspectives of WAP Services in Ukraine 22/01/2007.

11 Crucifix Lane London Bridge London SE1 3JW United Kingdom Advertising Deck 2016.

India’s No.1 Business Directory

New Global Distribution Opportunities from Findaway and Luisterhuis

Five actions to improve Advantage Business Systems online performance

Presentation transcript:

Mobile Local Search 28 November 2007

Slide 2 Copyright © 2007 mobilePeople mobilepeople.com About mobilePeople mobilePeople is the global leader in mobile local search & advertising solutions for directory publishers Founded in 2002 Launched with publishers in 12 markets and 8 languages Mobile products for the mass market: Search, Maps, Advertising (browser, SMS, Java on 150+ handsets) HQ in Copenhagen (DK), branch offices in London (UK), Melbourne (AUS), Denver (US) Customers and partners

Slide 3 Copyright © 2007 mobilePeople mobilepeople.com Mobile search players Google Nokia Google maps T-Mobile Yahoo global Yell SensisYell maps Truvo Schibsted local

Slide 4 Copyright © 2007 mobilePeople mobilepeople.com Local Global On-portal Off-portal Mobile search players Mobile Network Operators Directory Publishers Search Engines Handset manuf. Media long tail short head DQ

Slide 5 Copyright © 2007 mobilePeople mobilepeople.com What are people searching on mobile? Question: “When using the search facility on your mobile, what kind of content or information do you tend to look for”? Source: MEF 2007 ringtones music dwl sport results games news local info video/tv adult other none don’t know 60% 50% 40% 30% 20% 10% 0%

Slide 6 Copyright © 2007 mobilePeople mobilepeople.com Yell.com mobile (UK) Mobile Local Search across local directories and maps including auto-suggest, send to friend, save to contacts, make a call, get directions...

Slide 7 Copyright © 2007 mobilePeople mobilepeople.com Sensis (AUS) Mobile Search across yellow pages, white pages, results displayed on map, auto-location, auto-suggest, send to friend, save to contacts, make a call, get directions...

Slide 8 Copyright © 2007 mobilePeople mobilepeople.com Truvo formally World Directories (NL, BE, IE, PT) Federated mobile search across yellow pages, white pages news, maps, pictures, ringtones, games, wikipedia, wap index.

Slide 9 Copyright © 2007 mobilePeople mobilepeople.com Local advertising Source: TKG

Slide 10 Copyright © 2007 mobilePeople mobilepeople.com Mobile landing pages Company/advertiser Mobile landing pages Super infopages or Action pages 2D barcodes Directory Ass. Send to friend Own mobile channel (premium channel) Mobile banners Search engines Handset manufactures

Slide 11 Copyright © 2007 mobilePeople mobilepeople.com liquid MAPS (Scaleable Vector Graphics) "I’ve seen it and yes, it is like Google, only better" - Bena Roberts, GoMo News

Slide 12 Copyright © 2007 mobilePeople mobilepeople.com Thank you! Claudia Poepperl CMO m

Slide 13 Copyright © 2007 mobilePeople mobilepeople.com Mobile advertising opportunities …on the result list…on the infopage…on the map

Slide 14 Copyright © 2007 mobilePeople mobilepeople.com Mobile advertising products Sponsored links Super-infopage Action page Banner ad Map ad

Slide 15 Copyright © 2007 mobilePeople mobilepeople.com Top mobile searches Top search terms 30% adult content (continuously decreasing) 70% other content

Slide 16 Copyright © 2007 mobilePeople mobilepeople.com Local searches Top 10 categories of mobile local search in Europe Source: mobilePeople. Findings based on data obtained from mobilePeople’s European customer base during a build up to and during Christmas 2006 period (23 – 27 December, 2006).

Slide 17 Copyright © 2007 mobilePeople mobilepeople.com Most popular handsets for mobile searches Top 3 Handsets Sony Ericsson K750i Nokia 6230i Samsung SGH-D600 Source: mobilePeople 2007 Top 3 Handset Manufacturers 37% 49% 14% -> Not high end, but mass market handsets generate most searches.

Slide 18 Copyright © 2007 mobilePeople mobilepeople.com About mobilePoeple mobilePeople is the global leader in local mobile search and advertising solutions for directory publishers. The company builds mobile presence, distribution and advertising for directory publishers utilising its award winning white label solution liquidTM. There is a dual offering – a WAP solution and a downloadable Java application. mobilePeople drives user stickiness by providing the most intuitive, relevant and comprehensive mobile search experience. Today mobilePeople processes millions of local mobile searches every month in eight languages; English, Portuguese, Dutch, German, French, Norwegian, Danish and Swedish. Global customers include; Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Páginas Amarelas (PT), IT2Media (DE), Schibsted Søk (NO), Schibsted Søk (SE), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Eniro (NO), EDC (DK), Local Matters (USA) and Yellow Pages Group (NZ). With world headquarters in Copenhagen (DK) and regional offices in London (UK), Denver (US) and Melbourne (AUS), mobilePeople is a privately owned company. For further information please go to: