© Sveriges Informationsförening, 2004 RETURN ON COMMUNICATIONS www.sverigesinformations forening.se.

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Presentation transcript:

© Sveriges Informationsförening, 2004 RETURN ON COMMUNICATIONS forening.se

© Sveriges Informationsförening, 2004 THE STAKEHOLDER MODEL

© Sveriges Informationsförening, 2004 Reputation is the sum of the stakeholders knowledge and attitudes Trust is the organisation´s ´credit rating´with its stakeholders Trust consists of: Vision Business concept Goals Strategy Values Brands

© Sveriges Informationsförening, 2004 INFORMATION - comprises the strategic messages that are intended to lead to increased klowledge COMMUNICATION - is the process of communicating those messages, whith is intended to lead to a particular attitude RELATIONSHIP - is the goal, that is, a mutual commitment or joint undertaking that is intended to lead to actions and results

© Sveriges Informationsförening, 2004 INTELLECTUAL CAPITAL

© Sveriges Informationsförening, 2004 MERITUM Measuring intangibles to understand and improve innovation management EU-project 2001 Human capital Structural capital Relational Capital

© Sveriges Informationsförening, 2004 CEO SURVEY 2000 Relationship with stakeholders88% Trust within stakeholders84% Brand83% Coaching and supporting 88% Develop communication strategies87% Crisis communication 77% Participate in business development 57% Source: SIFO, Research International 2000

© Sveriges Informationsförening, 2004 WHAT DRIVES CORPORATE CITIZENSHIP Reputation/brand80% Employee motivation60% Licence to operate50% Source: World Economic forum CEO survey

© Sveriges Informationsförening, 2004 SWEDISH COMPANIES MEASURING INTANGIBLES Swedbank TeliaSonera NCC

© Sveriges Informationsförening, 2004 NCC STAKEHOLDERS Source: NCC annual report Web:

© Sveriges Informationsförening, 2004 SWEDBANK SUSTAINABILITY REPORT Source: Swedbank sustainability report 2002 Web:

© Sveriges Informationsförening, 2004 SWEDBANK SUSTAINABILITY REPORT Source: Swedbank sustainability report 2002 Web:

© Sveriges Informationsförening, 2004 DJSI WORLD NEW MARKET SECTOR LEADERS AutomobilesToyota BanksWestpac Banking Corp. Basic ResourcesAlcan ChemicalsDSM ConstructionAMEC Cyclical Goods & ServicesKoninklijke (Royal) Philips Electronics EnergyStatoil Financial ServicesBritish Land Food & BeverageUnilever HealthcareNovozymes Industrial Goods & services3M InsuranceSwiss Re MediaPearson Non-Cyclical Goods & servicesProctor & Gamble RetailMarks & Spencer TechnologyIntel Telecommunications BT Group UtilitiesSevern Trent Source:Dow Jones, Sustainability indexes Web: index.com

© Sveriges Informationsförening, 2004 DJSI STOXX NEW MARKET SECTOR LEADERS AutomobilesVolkswagen BanksABN Amro Basic ResourcesAnglo American ChemicalsDSM ConstructionAMEC Cyclical Goods & ServicesKoninklijke (Royal) Philips Electronics EnergyStatoil Financial ServicesBritish Land Food & BeverageUnilever HealthcareNovozymes Industrial Goods & servicesSKF InsuranceSwiss Re MediaPearson Non-Cyclical Goods & servicesKesko RetailMarks & Spencer TechnologyNokia Telecommunications BT Group UtilitiesSevern Trent Source:Dow Jones, Sustainability indexes Web: index.com

© Sveriges Informationsförening, 2004 WHAT COMES NEXT? ROC Sustainability reporting CSR CR ?

© Sveriges Informationsförening,