MOBILE MARKETING SALES PLAN

MOBILE MARKETING: Launching Muve Music in an Integrated Campaign By adding a SMS Text call-to-action in all your ads, we create a simultaneous interaction with your customers. Add a click-to-call phone number in the bounce back message and drive calls to your 800 number. ON-AIR ONLINE BLAST TEXT BLAST HOW IT WORKS 1234 Insert a SMS text Call- to-action into all your ads Consumers hear or see the call-to- action Consumer texts in the ‘Keyword’ to a shortcode* Consumer receives your sponsored text message response *A shortcode is a 5 digit number used like a phone number to direct Text (SMS) traffic on your phone.

U R Entered to win a Cricket Phone with Muve Music downloads. Call for great deals on Cricket Phones! Virgin Mobile! TEXT-TO-WIN A NEW CRICKET SMART PHONE AND THREE MONTHS OF MUVE MUSIC DOWNLOADS “Text “MUSIC” to for a chance to win a Cricket Smartphone and three months of Muve Music Downloads” The response message also includes a Click-To-Call phone number provided by Cricket allowing listeners to immediately call and sign up for Cricket services 360 DEGREE INTEGRATED CAMPAIGN ON AIR A minimum of 15 :60 Commercials and 20 :30 Promotional announcements per each campaign week. ONLINE AND Banner Ad and Info Page with promo copy, keyword and shortcode, rules, alternative entry method and link. blast twice a month to listener list. MOBILE Weekly text blast to text club members Building a mobile database to assist in additional customer relationship management

Each Tuesday, from March 1 – May 29, GenX listeners will text us to win a Cricket Muve Music Smart Phone with three months of free service and music downloads, and we’ll text them back with your special message! CRICKET RECEIVES: All the elements of the 360 Degree Integrated Campaign CRICKET FURNISHES: 13 Cricket Muve Music Smart Phones with three months of free service and music downloads for prizes Campaign Value: $13,850 Net Investment: $7,800 Accepted:_____________________________Date:________