Friday, September 20th
Q & A Bryan Schreifels
Staff Fitness Website Nikki Wolf
New Program! Staff Fitness Website Staff Fitness Website (fitstaff.live2bhealthy.com) Staff Fitness Resources (franchsie.live2bhealthy.com)
Staff Fitness Bryan
Self Starter Program - FREE FREE to all current community contracts: One time meeting review program with the staff – Q & A If community provides equipment – they can purchase through L2BH Regional Owner Trainer involved $80 - $100 a session
On-Site Program- PAID PAID – includes a trainer: sample Joe Bettencourt 3 sessions a week $960 - $1200 per month ($80 - $100 per session) 2 sessions / week $800 per month 1 session / week $500 per month If we are currently doing a senior fitness class discount for having a 2 nd class
Fed Ex Jerry Czepa
Retention Barry & Terry Scott
You Landed the Contract! The Hard Work Starts Now..
“ The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” John Russell, President, Harley Davidson
Customers Owners/Directors Class Participants Families Community Staff
Owners / Directors Bottom Line Numbers Participation Report Test Results Professional Presence Feedback Class Participants Families Staff “Well done is better than well said.” - Benjamin Franklin
Class Participants Looking for fun, social experience Encouragement & touch Appropriate Challenge Respect Reward “I won’t complain, I just won’t come back.” - Brown & Williamson Tobacco Ad
Families Want parents to be active (safely) Positive Social Interaction Neighbors Caretakers Service Providers Response to problems / issues “They don’t care how much you know until they know how much you care.”
Staff Want a break Class time Renewed Independence & Mobility Appreciation
What we do: Barry: Regular Contact with Owner/Directors o Networking o Class/Testing o Check-in calls and Appointments Terry: Visit each class once per week o Face time with trainers o Visit participants o Visit new residents o Visit inactive participants Check in with directors & staff
“There are no traffic jams along the extra mile” - Roger Staubach
Sponsorship Chris Pipkin & Mike Pap
Which came 1 st ? The chicken or the egg?
Part·ner·ship: An agreement between likeminded individual for mutual benefit.
Step-by-step process to building your partner/sponsor network 1.Create a list of possible sponsors / partners 2.Do a drop-by leaving a brochure and introduction letter 3.Call and make appointment.
Step-by-step process if you have sponsor/partner leads from your community sales meetings 1.Have community provide a list of the companies that provide a product or service to their community or residents 2.Do a drop-by leaving a brochure and introduction letter 3.Call and make appointment (let them know you want to meet in regard to their customer).
Letter to Sponsors Sponsorship Letter Sample
Marketing Tools for Sponsorship Flyers/Posters Postcards Flyers/Posters
Marketing Tools for Sponsorship Posters – Once the class is started
Sponsorship Program Benefits Partial Class: 1 hr. sessions – 3x per week In-Class poster with sponsor logo Sponsor logo on all class announcement material Sponsor can offer class to their customers Mentioned at open house events Featured as a Sponsor on our Website Social Media attention Advertising in Newsletter 100% Tax Deductible Receipt** ** Only applies to communities that are Non Profit Corporations Partial sponsorships will share advertising attention with other partial sponsors of the same class. By request, we will share: Pictures of classes & participants Receive Test Results Testimonials from participants and community
LUNCH
Open Forum Bryan Schreifels
Contest Winner Celebration Cory Czepa
3 rd Place Winner! Josh & Nancy Lewis Prize: 25 Live 2 B Healthy Senior Fitness DVD’s! “Success is not a matter of chance, but a matter of choice.” - Unknown
2 nd Place Winner! Chris & Tina Pipkin Prize: 25 Live 2 B Healthy Senior Fitness DVD’s! 10 Pedometers ( staff fitness ) 10 Water bottles (staff fitness)
1 st Place Winner! Greg Springman & Jerry Czepa Prize: 25 Live 2 B Healthy Senior Fitness DVD’s! 15 Pedometers (staff fitness) 15 Water bottles (staff fitness) 1 Professional Sports Jersey (team of choice)
2014 Vision Cory Czepa
2014 Vision Double Your Business SilverSneakers will be much more prevalent Non Traditional locations Contests Staff Fitness Program Sponsorship Program Continued conversations with regional & national senior corporations Doubling the number of franchise owners “Success is a journey, not a destination, the doing is often more important than the outcome.” – Arthur Ashe
Thank you! Happy Birthday Celebration! (elective at own expense) Horse & Hunt Club – 6:00 p.m th St E Prior Lake, MN Dessert at Cory’s house, Prior Lake 8:30 p.m.