UK & Ireland Chapter Business Plan

VISION To build a rich meeting and events community within the UK and Ireland

Strategic Objectives 1.To provide professional education that enables personal growth 2.To facilitate interaction and networking 3.To become a key commentator for and on the meetings and events industry 4.To facilitate and create business opportunities

1. To provide professional education that enables personal growth Responsibility: Education To provide and promote education to all members through on-line and off- line mediums Measurement: Participation rates Action Plan: To provide programme of education for London, the regions, students, corporates etc To provide a programme of on-line learning eg webinars, interactive learning, virtual etc To provide personal skills training and education on MPI tools To manage and tailor content to members needs Measurement: Participation rates, satisfaction levels Action Plan: Carry out surveys, both on-line and by telephone Collate feedback forms Leading to influence selection of speakers, topics etc

To use innovative formats of education Measurement: number of mediums / formats Action Plan: Look into webcasting, webinars, mentoring / coaching etc To achieve accreditation system for MPI UK Chapter education Measurement: Progress towards accreditation Action Plans: Look into potential of getting CMM/CMP/CEU points for MPI UK education Look into MPI accreditation system ie MMPI, CMPI etc Look at what has been looked into in the past Liaise with EMEA Office and other chapters To provide a central resource for knowledge Measurement: Number and categories of documents in library / bank Action Plans: Create knowledge bank with case studies, links to research, speaker notes etc

2. To facilitate interaction and networking Responsibility: Membership To implement partnerships and alliances Measurement: Number achieved Action Plans: Look into interaction opportunities at exhibitions and events ie receptions at EMEC, Confex, WEC etc Work with other associations to look for opportunities for joint networking / interaction opportunities ie Wii Olympics, Eventia, ITM etc Media partnerships ie C & IT To create on-line opportunities Measurement: Number created Action Plans: Set up linkedin groups and events, twitter, facebook Better use of groupspace Develop / train and promote to membership Speed networking / appointment matching events

3.To provide educational and social events Measurement: No of opportunities Action Plans: Programme of education to have defined networking as part of each event More social events Managed networking for members Look at regions 4.To engage with members to understand their networking needs Measurement: Survey results, feedback and evaluation Action Plans: Survey to establish needs and then action results – on-line and telephone Focus Group – particularly in the regions

3. To become a key commentator for and on the meetings and events industry Responsibility: Marketing and Communications Introduce a programme of thought leadership Measurement: Number of column inches Action Plan Identify members who are subject champions Create Programme Elevate the role of Chapter president as an authoritative voice of the Industry Measurement: Number of Column inches Action Plan Work with the PR team to establish the president as a voice of authority within the industry

Proactively Communicate across numerous channels and touch points Measurement Action Plan Identify, set up and manage key communication channels Create an integrated public relations campaign Measurement – Number of Column inches Action Plan Engage with PR Company Identify Key Chapter Activity Identify ‘hot topic areas Create an ambassador programme Measurement – Number of people Action Plan Re-engage past presidents and board members Identify Key Movers and Shakers

4. To facilitate and create business opportunities Responsibility: Partnerships and Business Opportunities Provide networking opportunities Measurement: Number of opportunities Action Plan Networking at all tradeshows and EMEC Partnership opportunities at Tradeshows Autumn networking event Increase planner membership Measurement: No of planners / percentage of total Action Plan Planner lunches / dinner Regional Committee 5 for 4 Corporate Planner offer

Secure partnership alliances Measurement: Number of partnerships and value Action Plan Tradeshow partnerships Industry Publications Other Associations Leverage global scope of MPI Create “I Buy MPI” Measurement: No of participants and marketplaces

Chapter Business Metrics Net Member Growth 0% – total members 306. (based on 8 new members per month and retention of 70%) Due to the current market conditions we have to be realistic and aim to sustain our current membership levels Membership Satisfaction –7.5 Annual member care survey (conducted by MPI HQ) results –15% Completion completion –60% percentage on chapter member needs assessment Engagement/Participation –400 - in chapter program participation –8% Increase in web traffic –32 – total number of volunteers Chapter Financial Management –Adhere to chapter budget +/- 5% –Annual Revenue Growth Revenue Growth = Chapter Revenue - MPI Rebates – Grants Year-End Membership