Winter White ™ Weddings in Pittsburgh’s Grand Hall at The Priory.

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Presentation transcript:

Winter White ™ Weddings in Pittsburgh’s Grand Hall at The Priory

Objective: Dramatically Increase Q1 Weddings

Average Number of Weddings at Pittsburgh’s Grand Hall at the Priory in Q

Huge Slice of Our Business

The Downside of Winter Weddings

Discounting Cheapens Brands

SNOWMAGEDDON!

Catholic Lenten Guilt

“What do you mean Saturday, June 12 th isn’t available!”

The Upside Sales Pitch of the Priory’s Winter Weddings

Value Priced

More People Can Attend

And while we’re here…

…you’ll be honeymooning here.

BLUE OCEAN STRATEGY Create Uncontested Market Space and Make the Competition Irrelevant

1.Create Uncontested Market Space 2.Make the Competition Irrelevant 3.Create and Capture New Demand 4.Break the Value-Cost Trade-Off 5.Align the Whole System of a Firm’s Activities in Pursuit of Differentiation and Low Cost BLUE OCEAN STRATEGY

PHG’s Grand Hall Transformation Doctor Zhivago Style…

FREE Winter White ™ Wedding! First Winter White ™ Wedding was given away FREE to an Afghanistan or Iraqi War veteran residing in Western Pennsylvania.

Campaigns

Winter White Happy Hour Open House Experience the WWW “Experience”

KDKA-TV Pittsburgh Today Live PR and Social Media Blitz Whirl Magazine

Winter White Wedding Sales Impact 3.4 to 13 5-Year AverageQ1 2010

An Increase of Over 400%

Key Takeaways 1.Create Unique Experiences 2.Add Branded Value 3.Strive to Sail in Blue Oceans

Winter White ™ Weddings in Pittsburgh’s Grand Hall at The Priory