Size: 12x750ml Alcohol:11.5% pH:3.1 Residual Sugar:60.0 g/L Winemaker Notes Color:Bright pale yellow and hints of green Aroma:Intense aromas of white flowers and roses and appealing notes of sweet fruits, apricots and peaches Palate:A sweet young wine with a refreshing finish Pairing:Pairs perfectly with appetizers, blue cheeses, Asian cuisine, desserts and warm, sunny days by the pool UPC:

Nielsen Data, US Food, Drug and Liquor Moscato remains one of the fastest growing varietals in the US Up 12.9% in 52 weeks ending 11/9/13* Consumers embracing lighter, sweeter, more fruit-forward flavors than ever before

Frosted glass hints at crisp, refreshing taste Label imagery promotes sense of place and enjoyment Screwcap finish to prolong enjoyment Shipper carton stands out for display opportunities Fresh take on growing varietal helps drive new opportunities

Launch Tools Include: Sell Sheet Intro Sheet Tech Sheet

Launch Programming: Escalating distribution incentive for new placements One case = branded earbuds Three cases = branded headphones Five cases = branded portable speaker

Consumers embracing lighter, sweeter, more fruit-forward flavors than ever before More than half of all Moscato drinkers are under 45, and almost 30% are under 30 years old Moscato is America’s 3 rd most popular white varietal wine – ahead of Sauvignon Blanc $8-$11 segment growing the fastest, accounts for almost 33% of total Moscato sales