Consistently Surprising Surprisingly Consistent

Bob Kevoian ● Chick McGee ● Tom Griswold ● Kristi Lee Big On Laughs & Listener Loyalty The Bob & Tom Show’s quick wit, legendary sense of humor and authentic conversation draw listeners to the show. These are the same attributes that make The Bob & Tom Show the perfect solution for an advertiser looking to stand out from the crowd and rise above their competition.

Bob Kevoian ● Chick McGee ● Tom Griswold ● Kristi Lee Let us Introduce Ourselves With a foundation built around comedy and talk, The Bob & Tom Show features news, sports, lifestyle content, and interviews with today’s top actors, authors and newsmakers. The show is also America’s leading media outlet for the best and developing comedians on the circuit. More than just a comedy show, Bob & Tom also feature live performances from musicians from all genres of music. The Bob & Tom Show is now heard on over 140 radio stations from coast to coast, American Forces Network worldwide, and overnights on Sirrus/XM's "Extreme Talk“ Ch 165. Airing live weekdays from 6am-10am ET, it began national syndication in Parodies, songs, bits, and more are produced by a large staff of writers, musicians, performers and misfits.

Bob Kevoian Born in Los Angeles and graduated from Cal State Long Beach. Bob toured extensively with theater groups and began his radio career in Northern Michigan in 1979 where he met Tom and headed to Indianapolis. Bob is the one in the LA Dodger cap. From Cleveland, Tom attended Columbia University. After a radio stop in Florida, Tom meet up with Bob in Petoskey Michigan and formed the team which came to Indianapolis in Tom is the one not wearing the LA Dodger cap. Tom Griswold Born in London, Ohio. Chick made it to WFBQ’s sister station. When they had enough of him, he came on with Bob & Tom to do sports and announcing duties and created the role of the one and only Mr. Obvious. Chick McGee Kristi joined the show in 1984 as News Director. Kristi is a native of Indianapolis and attended Indiana University. She has also worked in TV with Fox Sports and ESPN. Kristi Lee

The Bob & Tom Show is: National Audience Ranked #1, #2 or #3 in demo in 80% of affiliated markets Successful in markets of all sizes, regions and time zones The Bob & Tom Show is heard everywhere! World wide on the American Forces Radio Network Nationwide on SirusXM* Coast-to-Coast in over 130 markets including St. Louis, Salt Lake, Cincinnati, Portland, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco. Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times *The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

Males Stations Ranked #1, #2 or #3 in Metro Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times WOFX-FMCINCINNATIKURQ-FMSAN LUIS OBISPO KBER-FMSALT LAKE CITYKONE-FMLUBBOCK WFBQ-FMINDIANAPOLISWKLC-FMCHARLESTON, WV WQMF-FMLOUISVILLEKXRX-FMTRI-CITIES WTUE-FMDAYTONKDAL-FMDULUTH KGGO-FMDES MOINESKKRQ-FMCEDAR RAPIDS WRFQ-FMCHARLESTONWWVR-FMTERRE HAUTE KKFM-FMCOLORADO SPRINGSKBOY-FMMEDFORD WIOT-FMTOLEDOWCFF-FMCHAMPAIGN WIBA-FMMADISONKRCH-FMROCHESTER, MN KKGL-FMBOISEKEGI-FMJONESBORO WKQQ-FMLEXINGTONKRRX-FMREDDING WBYR-FMFT. WAYNEKSNQ-FMTWIN FALLS KIXA-FMVICTOR VALLEYWKHY-FMLAFAYETTE WJXQ-FMLANSINGWIHN-FMBLOOMINGTON WNCD-FMYOUNGSTOWNWMEQ-FMEAU CLAIRE WRQK-FMCANTONKCRR-FMWATERLOO WRQE-FMAPPLETON/GREEN BAYWHBR-FMPARKERSBURG KXUS-FMSPRINGFIELD, MOWVNA-FMFLORENCE, AL WGBG-FMSALISBURYWZRX-FMLIMA KIOC-FMBEAUMONTKMHK-FMBILLINGS KFLY-FMEUGENEKROR-FMGRAND ISLAND KCQQ-FMQUAD CITIESKFXS-FMRAPID CITY WGLO-FMPEORIAKZCD-FMLAWTON KWMX-FMFLAGSTAFFWZXR-FMWILLIAMSPORT WGBF-FMEVANSVILLEWHBZ-FMSHEBOYGAN KARX-FMAMARILLOWOTT-FMWATERTOWN WQHZ-FMERIEWZNX-FMDECATUR WGLX-FMWAUSAUKLKK-FMMASON CITY

Males Stations Ranked #1, #2 or #3 in Metro Source: FA’12, Arbitron, MSA, AQH Rank, Actual Times KBER-FMSALT LAKE CITYKURQ-FMSAN LUIS OBISPO WFBQ-FMINDIANAPOLISKONE-FMLUBBOCK KRXO-FMOKLAHOMA CITYWKLC-FMCHARLESTON, WV WQMF-FMLOUISVILLEWGFN-FMTRAVERSE CITY WTUE-FMDAYTONKDAL-FMDULUTH KDFO-FMBAKERSFIELDKKRQ-FMCEDAR RAPIDS WRFQ-FMCHARLESTONWWVR-FMTERRE HAUTE KKFM-FMCOLORADO SPRINGSKBOY-FMMEDFORD WIOT-FMTOLEDOWCFF-FMCHAMPAIGN KTHR-FMWICHITAKRCH-FMROCHESTER, MN WIBA-FMMADISONKEGI-FMJONESBORO KKGL-FMBOISEKRRX-FMREDDING WKQQ-FMLEXINGTONKSNQ-FMTWIN FALLS WBYR-FMFT. WAYNEWKHY-FMLAFAYETTE KHKK-FMMODESTOKXDG-FMJOPLIN KVRV-FMSANTA ROSAWIHN-FMBLOOMINGTON KIXA-FMVICTOR VALLEYKXGE-FMDUBUQUE WJXQ-FMLANSINGWMEQ-FMEAU CLAIRE WNCD-FMYOUNGSTOWNKCRR-FMWATERLOO WRQK-FMCANTONWHBR-FMPARKERSBURG WRQE-FMAPPLETON/GREEN BAYWVNA-FMFLORENCE, AL KXUS-FMSPRINGFIELD, MOWZRX-FMLIMA WGBG-FMSALISBURYKMHK-FMBILLINGS KIOC-FMBEAUMONTKROR-FMGRAND ISLAND KFLY-FMEUGENEKFXS-FMRAPID CITY WGLO-FMPEORIAKZCD-FMLAWTON KWMX-FMFLAGSTAFFWZXR-FMWILLIAMSPORT KKBD-FMFT. SMITHWHBZ-FMSHEBOYGAN WGBF-FMEVANSVILLEWOTT-FMWATERTOWN WQHZ-FMERIEWZNX-FMDECATUR WGLX-FMWAUSAUKLKK-FMMASON CITY

Audience Profile

Average Age 40.4 Average HH Income $70,980 Average # In HH 3.4 Average # Children In HH 1.9 Listener Profile Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2012, AQH Means and all other – MRI Spring 2012, Base Adults 18+, Avg # Children (in HH’s w/children) Base: Adults Male78% Female22% Composition-Base Persons % % Composition-Base Adults 18+ Household Income $50k+58% Household Income $75k+30% Household Size 2+91% Household Size 3+61% Household Size 4+39% Composition-Base Adults 18+ Graduated High School93% Attended College61% Graduated College22% Currently not married49% Married51% Home Owner74% Work full/part time72% Occupation: Professional11% Management/Business/Financial12% Sales/office13% Construction & Maintenance10% Other26%

Adults 18 and older Listener Product Usage Automobiles/Automotive Supplies Beverages Clothing & Shoes Dining Out Electronics Financial Services Health & Personal Care Products Home Appliances/Furnishings/Improvements Leisure Activities Pet Products Shopping Snacks Travel

Automotive and Automotive Supplies Listeners are Consumers of: HH owns/leases car or other vehicle HH owns/leases at least two vehicles Decision maker for automobile purchase HH owns any domestic vehicles Bought/leased NEW vehicle in last 12 months Bought/leased used vehicle in last 12 months Likely to buy a used vehicle in next 12 months Own or lease a compact car Own or lease an intermediate care Own or lease a pick up truck Own or lease a minivan Own or lease an SUV Principal driver of family vehicle Personally drove 10k+ miles in last 12 months HH owns a motorcycle Primary person responsible for vehicle maintenance Purchased brake lining /pad replacement in last 12 months Had minor engine repairs performed in last 12 months Had a tune up in last 12 months Had motor oil changed Bought batteries for vehicle(s) Had vehicle serviced by gas station/garage in last 12 months Had vehicle serviced by an auto repair change in last 12 months Obtained info on internet for a new/used car purchase How to Read: The Bob & Tom listener is 7% more likely to be in a household that owns or leases a car or other vehicle that the general population of adults Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Beverages Drink regular cola drinks Drink diet cola drinks Drink carbonated soft drinks (not colas) Drink diet soft drinks (no colas) Drink energy drinks Drink sports drinks/thirst quenchers Drink ground coffee Consume any alcoholic beverages Consume any beer/ale Adults 18+ Listeners are Consumers of: How to Read: The Bob & Tom listener is 22% more likely to drink regular cola drinks than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Business to Business Professionals Own a small business Have an office set up at home Made any business purchases (last year) Spent $1000 on business purchases (last year) Made a purchase for business use on the internet Purchased machines for business Purchased any office supplies for business Adults 18+ Listeners are Consumers of: How to Read: The Bob & Tom listener is 45% more likely to have an office set up at home than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Dining Out Ate at a family restaurant or steak house in last month Four or more times in last 6 months Decision maker for which restaurants to eat Ate at a fast food restaurant/drive-in in last month Nine or more times in last 6 months Decision maker for which fast food/drive in restaurants to eat Ate at a fast food/drive in restaurant… Breakfast Lunch Dinner Take out Adults 18+ Listeners are Consumers of: How to Read: The Bob & Tom listener is 6% more likely to have eaten at a family restaurant or steak house in the last month than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Electronics Listeners are Consumers of: Household owns a computer Decision maker for home computer purchase Household has internet/online connection of any type Made a purchase for personal use via internet Mad a purchase for business use via internet Listened to the radio on the internet Has a working cellular/mobile phone Personally owns an MP3 player of any type Owns a tablet or e-reader of any type Adults 18+ How to Read: The Bob & Tom listener is 5% more likely to own a home computer than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+ Adults 18+ Household owns a home theater/entertainment system Household owns a camcorder Household owns a camera Personally owns a digital camera Household owns a CD player(s) Household owns a DVD/Blu-Ray player of any type Household owns an LCD television Household owns a large (27”-35”) television Household owns any big or giant screen television

Financial Services Male Listeners are Consumers of: Have a personal or joint checking account Have a personal or joint home 1 st mortgage Have a personal or joint auto loan Have a personal or joint education loan Have a personal or joint line of credit Uses credit cards for business purposes Adults 18+ How to Read: The Bob & Tom listener is 10% more likely to have a personal or joint checking account than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+ Adults 18+ Usually or always carries a credit card balance Owns investments Owns any stock Uses online banking services Paid bills on line in the year 12 months Manually prepares own taxes Used a computer software program to prepare taxes

Grocery Shoppers Go grocery shopping at least once per week Go grocery shopping two times per week Go grocery shopping on Sunday Go grocery shopping on Saturday Household spends $100+ on avg. in food stores If a food item is on sale, buys multiple units to stock up If generic brands are on sale, will purchase over name brand Adults 18+ Listeners are Consumers of: How to Read: The Bob & Tom listener is 11% more likely to do grocery shopping at least once a week than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Health Care Products Used a non-prescription remedy Control diet to loose weight Have a regular exercise program of more that 2x/week Obtained medical information online Visited a product or drug website Personally wears contact lenses Adults 18+ Listeners are Consumers of: How to Read: The Bob & Tom listener is 6% more likely to have used a non-prescription remedy than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Home Improvements Did any home improvements in the last year Personally did two or more home improvements Spent $500 or more on home improvements You or other household member did the work for a home improvement Did any home remodeling in the last year Did home remodeling yourself or with another household member Had any exterior or interior painting done Lot size is greater than 1 acre (when owning a single family home) Household has a garden Is very or somewhat likely to remodel bathroom in the next year Adults 18+ Listeners are Consumers of: How to Read: The Bob & Tom listener is 9% more likely to have done any home improvements in the last year than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Leisure Activities & Sports Male Listeners are Consumers of: Been on any overnight camping trip Attended any auto shows in last 12 months Attended a country music performance in last 12 months Attended a rock music performance in the last 12 months Baked in the last 12 months Barbecued in the last 12 months Wend to bars/night clubs in the last 12 months Played billiards/pool in the last 12 months Played a board game(s) in the last 12 months Cooked for fun in the last 12 months Dined out in the last 12 months Played video games in the last 12 months Entertained friends/relatives in the last 12 months Played cards in the last 12 months Went mountain biking in the last 12 months Participated in road bicycling in the last 12 months Bowled in the last 12 months Fished in the last 12 months Played golf in the last 12 months Hiked in the last 12 months Hunted in the last 12 months Went jet skiing in the last 12 months Went swimming in the last 12 months Lifted weights in the last 12 months Adults 18+ How to Read: The Bob & Tom listener is 69% more likely to have been on a camping trip in the last year than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Pet Products Household owns any type of pet Household owns any type of cat Household owns any type of dog Household bought canned/wet cat food in the last 6 months Household bought packaged dry cat food in the last 6 months Household bought cat litter in the last 6 months Household bought cat treats in the last 6 months Household bought canned/wet dog food in the last 6 months Household bought packaged dry dog food in the last 6 months Household bought dog biscuits or treats in the last 6 months Household bought fell, tick and/or parasite products for dogs or cats in the last 12 months Household took pets to veterinarian (for any reason) in the last 12 months Adults 18+ Listeners are Consumers of: How to Read: The Bob & Tom listener is 25% more likely to live in a household with a pet than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Shoppers Listeners are: Shopped major food stores, grocery & warehouse/club stores in the last 6 months Shopped major appliance, hardware or electronics stores in the last 12 months Shopped major convenience stores in the last 6 months Shopped major department stores in the last 6 months Shopped by internet in the last 12 months Adults 18+ How to Read: The Bob & Tom listener is 2% more likely to have shopped a major food store or grocery & warehouse/club store in the last years than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Travelers Listeners are: Traveled domestically for business in the past 12 months Traveled domestically for vacation or honeymoon or for personal reasons Traveled domestically with a personal vehicle Spent 3+ nights at any hotel/motel in the last 12 months Spent 3+ nights at any hotel/motel in the last 12 months for business Spent 3+ nights at any hotel/motel in the last 12 months for personal reason or vacation Adults 18+ How to Read: The Bob & Tom listener is 27% more likely to have taken a domestic trip in the last year than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

Expecting big life events in the coming year Very or somewhat likely to get engaged in the next 12 months Very or somewhat likely to sell their house/residence in the next 12 months Very or somewhat likely to change jobs in the next 12 months Adults 18+ Listeners are: How to Read: The Bob & Tom listener is 30% more likely to expect to get engaged in the next year than the general population of Adults 18+ Source: Mediamark Research Inc., Spring 2012; Base – Adults 18+

2012 Delivers the message for… Advance Auto Parts AutoZone NBC Networks GoToMyPC.com Office Depot Select Comfort Ace Hardware Goodyear Home Depot Progressive Insurance Busch Light JC Penny State Farm Insurance Coors/Miller Paramount Pictures Sears Wal-Mart Kohl’s Johnson & Johnson NAPA Automotive Hilton Hotels Turner Broadcasting Vermont Teddy Bear PajamaGram.com Pro Flowers Mini Cooper Tom Tom Go Seadoo CBS ESPN Yahoo! Samuel Adams Legalzoom.com Lifelock Quicken Alka Seltzer