Ace Hardware Georgia World Congress Center 7 April 2000.

Slides:



Advertisements
Similar presentations
Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicator 1.05.
Advertisements

DO YOU WANT TO BE AN ENTREPRENEUR?. WHAT IT TAKES Starting your own business may sound exciting, but it is not something to take on lightly. Do some soul.
Chapter 5 The Free Enterprise System
SEMINAR SHE’S NOT SO INVISIBLE AFTER ALL! SEMINAR IMPORTANT FACT IN THE NEXT DECADE, WOMEN WILL CONTROL 66% OF THE PRIVATE WEALTH IN NORTH AMERICA.
Women.future MainEvent New York Message from the Market’s Madness?
CRICOS Provider Number 00103D SUPPORTING YOUNG AT RISK LEARNERS: ENGAGEMENT THROUGH ADAPTIVE VET PRACTICES Annette Foley.
Re-inventing your selling, business, leadership and customer service strategies in response to the current market.
Expanding Your Business through electronic commerce aka e-commerce.
Acquire Foundational Knowledge Of Marketing Information Management To Understand Its Nature & Scope.
Leonie Valentine IntraCom Australia. Revolution the e-Business issue is not one of technology, we have had many new technologies that have assisted business.
Marketing is All Around Us
The Framework for business.
Marketing For Nonprofits. What is marketing? Marketing is the methodology of communicating the value of a product or service to customers, for the purpose.
Reality vs. Perception :: The Real Wealth Gap in America There are 330+ Million In America; only 3 Million people Saw this…. So far.
Managing Your Investments Chapter 11 Notes Money Management Got the Safety Net, Now What…? Once you’ve got a bit of emergency cash stashed away in some.
Back to Table of Contents
Factors Affecting Marketing Decisions. Marketers aim to discover the needs and wants of the consumer and communicate the benefits of their product or.
E commerce Sri hermawati.
Ways t o s ave MONEY !!! Ten money saving tips for teenagers.
Instant Gift Store, Inc. We specialize in Online Gift Certificate Sales for your business. We offer a program, an attached page to your website that allows.
IMPACTS OF THE INTERNET IN DAILY LIFE Internet And Online Community Week 5.
What is E-Commerce? Section 8.1. What is E-commerce? E-commerce is the exchange of goods, services, information, or other businesses through electronic.
Stocks, Banks and Supply and Demand. Copy the following questions and answer them as we go 1. How are banks important to an economy? 2. What are stocks?
1-1 You as a Business. 1-2 Business on a Personal Level Manage yourself like a business ●Target Market ●Marketing Mix ●Finance ●Think like a business.
Distinct or … Extinct Tom Peters Seminar ASTA World Travel Congress Las Vegas 26September.
Welcome to Starbucks World: An Age of Economic Survival & Value-added Based on Imagination & Emotion* (*Or: Not Your Father’s Cuppa Coffee) Tom Peters/
The Five Step Sales Process The Five Step Sales Process Step One: Plan and Prepare May 11, 2011.
Presentation.
PERSONAL FINANCE Unit 3: Financial Responsibility and Money Management.
Getting Started with Facebook Without Sharing Pictures Of What You Had For Lunch.
Copyright 2009 J. Coughlin Friends, Finance, & the Future of Advice Joseph F. Coughlin, Ph.D. Director April 29, 2009 Presentation to the Million Dollar.
Creating A Strategic Growth Plan Creating A Strategic Growth Plan As Featured in “My Business Plan Book: New Venture Starter Kit” 1.
We’ve Developed Insights. Now, how do we commercialize them across the organization and retail customers with speed? Objective: Share how Georgia-Pacific.
Principles of Entrepreneurship
Distinct or … Extinct Tom Peters Seminar2000 Carpet One Tampa Convention Center 12 August 2000.
This is … Your Moment! Tom Peters/ARDA/ Crystal Ball Luncheon/
Customer Delight Not Customer Satisfaction, but...
ENTREPRENEURSHIP OVERVIEW What is entrepreneurship?
Getting Inside The Mind of the Shopper. What’s driving the shopper Unemployment still a problem Housing prices remain weak Foreclosures, foreclosures…
+ The Free Enterprise System Chapter #5. + Chapter Objectives Explain the characteristics of a free enterprise system Distinguish between price and non-price.
Personnel Needs Customer Service and The Opening Day.
GlobalShop 2000 Chicago Getting Right Down to Brass Tacks … Bricks & Mortar? Clicks & Mortar? All Clicks All the time?
TIME Kapalua 4 February Microsoft = R.O.W. Microsoft > GM + Ford + Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific.
Distinct or … Extinct Tom Peters Seminar2000 Highlights Reel Washington Speakers Bureau /Ye Olde Town Alexandria.
NAPM International Purchasing Conference & Educational Exhibit New Orleans 30 April 2000.
Starwood Leadership Forum NYC 20 June Tom Peters Seminar2000 Brand Everything : Distinct or Extinct!
REACH YOUR POTENTIAL ….. WHY?. To sell complete “natural health programs” to your customers. BETTER results HIGHER average sales REPEAT business REACH.
Fidelity Boston Hen 37,000 feet …
The Association for Manufacturing Technology The Breakers 8 April 2000.
Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age Bridgestone/Firestone Las Vegas/
Entrepreneurs /,םntrəprə’nə З :/ /,a:ntrəprə’nə З :r/
GMAC Home Services San Francisco All Slides Available [NOW] at … tompeters.com.
Welcome The mind is like a parachute - it works best when open.
Financial literacy is defined as understanding how to manage money effectively. Financial literacy is the knowledge and skills to make informed decisions.
Eleventh Annual International Business Conference Fresno
Conveniently buy Aldo shoes in India from online retail stores
ME,INC. or Living Your Legacy. First, a game of who am I? Born on December 5, 1901 in Chicago Illinois During the fall of 1918, this person attempted.
Women Roar! Microsoft® Live Meeting Web Seminar with Tom Peters and Martha Barletta, author of Marketing to Women: How to Understand, Reach, and Increase.
Eleventh Annual International Business Conference Fresno
This presentation deals with any kind of information you put online. It relates to e- mails, texts, social networking and the sharing of pictures and.
BUS 620 Entire Course (2 Set) For more course tutorials visit This Tutorial contains 2 Set of Papers for almost all Assignments (Check.
Marketing Foundations What is Marketing? What is the goal of Marketing?
Initials, Inc. Joyce Davis 12/8/14 PASSION TO REALITY.
Customer Centric Organizations
Big Data Considerations
Ten Reasons You Should Start Your Own Business
Examining Lifestyle Goals and Factors
Competitive Analysis: Apple Inc.
Presentation transcript:

Ace Hardware Georgia World Congress Center 7 April 2000

“It means nothing less than the total reinvention of this company.”

Jacques’ New New Ford Ford + MSN CarPoint Ford + Yahoo! Ford + Oracle Ford + HP/MCIWorldcom Etc. Etc.

Brand Inside Brand Org!

RR on Sara Lee “The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

“We want to be the air traffic controllers of electrons.” Bob Nardelli, GE Power Systems

“UPS used to be a trucking company with technology. Now it’s a technology company with trucks.” Forbes (1-00), on UPS’s $11B spent on IS in the 90s; UPS was Forbes’ “Company of the Year”

Brand Inside Brand Work!

“Reward excellent failures. Punish mediocre successes.” Phil Daniels, Sydney exec

“Every project we take on starts with a question: How can we do what’s never been done before?” Stuart Hornery, CEO, Lend Lease

“You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

Brand Inside Brand Talent!

Issue Y2K The Great War for Talent!

There is no “talent shortage” … if … you are a GPTW* *Great Place To Work

Self-control = Engagement = Effectiveness* * “How Pilots Fly the Plane Varies a Lot from Airline to Airline” (WSJ/031400); PD on mbo

H.R. to H.E.D. ??? Human Enablement Department

Brand Outside Context: No “Commodities”!

Quality Not Enough! “While everything may be better, it is also increasingly the same.” Paul Goldberger on retail, “The Sameness of Things,” The New York Times

“The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordstrom and Jonas Ridderstrale, Funky Business

The “10X/10X Phenomenon” 10 Times Better/ 10 Times Less Different

“When we did it ‘right’ it was still pretty ordinary.” Barry Gibbons on “Nightmare No. 1”

Brand Outside Strategy 1 : Use E-Commerce to Re-invent the Business!

Dell’s Web sales … daily ?

$35,000,000.

I-24 to 1-28: BizRate.com Online Shopping Index [Consumer Goods] 52 Weeks: +622% Source: The Industry Standard/02-00

“In the network economy, the Website becomes the company’s primary interface to the customer. The user interface becomes the marketing materials, store front, store interior, sales staff and post- sales support all rolled into one.” Jakob Nielsen, Designing Web Usability

Welcome to D.I.Y. Nation! “Changes in business processes will emphasize self service. Your costs as a business go down and perceived service goes up because customers are conducting it themselves.” Ray Lane, Oracle

Shop in your Underwear Source: SM’d logo for ae = American Eagle Outfitters

Anne Busquet/ American Express Not: “Age of the Internet” Is: “Age of Customer Control”

B2B 1999 – 2004: 50X 2004: $7.4 Source: GartnerGroup (per Reuters ) T

GM/Ford/DaimlerChrysler (02-27) Auto parts supply “Co.” $240B (+$500B) I.P.O.

W.W. Grainger* 2X phone/fax *$220B “MRO” market (per Business 2.0/02-00)

“Where does the Internet rank in priority? It’s No. 1, 2, 3, and 4.” Jack Welch

There are 2 Kinds of … Defense* vs. Offense** *Fend off upstarts. ** Reinvent our marketspace!

Getting Right Down to Brass Tacks … Bricks & Mortar? Clicks & Mortar? All Clicks All the time?

#1: ANY IDIOT WHO THINKS CONSUMERS ARE GOING TO GIVE UP THE IN-STORE SHOPPING EXPERIENCE FOR THE INTERNET IS JUST THAT. AN IDIOT.

#2: ANY IDIOT WHO THINKS WE ARE STILL GOING TO BE HANGING OUT IN STORES 15 YEARS FROM NOW IS JUST THAT. AN IDIOT.

TP: ANY IDIOT WHO THINKS THEY KNOW WHICH ONE OF THE ABOVE TWO STATEMENTS IS TRUE IS THE BIGGEST IDIOT OF ALL.

No Room for “Competent”* Sorts Beer Wholesalers Personal Trainers [FitLinxx] Financial Planners Car Dealers * LVA, “M”VA … vs. HVA [Web-enhanced]

Brand Outside Strategy 2 : Women Rule!

????????? Home Furnishings … 94% Vacations … 92% Houses … 91% Bank Account … 89% Health Care … 75% Etc.

48% working wives > 50% 80% checks 61% bills 53% stock (mutual fund boom) 43% > $500K 95% financial decisions/ 29% single handed

Women … 49% of Web users; 6 of 10 new users; 83% of wired women are primary decision makers for family healthcare, finances, education. Source: Business Week (11-99)

$3.3T + $1.5T = $4.8T 9M/27.5M/$3.6T

Yeow! 1970 … 1% 2000 … 50%

OPPORTUNITY NO. 1!

Carol Gilligan/ In a Different Voice Men: Get away from authority, family Women: Connect Men: Self-oriented Women: Other-oriented Men: Rights Women: Responsibilities

FemaleThink/ Popcorn “Men and women don’t think the same way, don’t communicate the same way, don’t buy for the same reasons. “He simply wants the transaction to take place. She’s interested in creating a relationship. Every place women go, they make connections.”

How Many Gigs You Got, Man? “Hard to believe … Different criteria” “Every research study we’ve done indicates that women really care about the relationship with their vendor.” Robin Sternbergh/ IBM

Marketing to Women: Help Them Save Time! 80% … work 86% … cook 58% … run errands with kids 38% … take child to school 21% … go to the gym 21% … take outside classes

27 March 2000 : to TP from Shelley Rae Norbeck “I make 1/3 rd more money than my husband does. I have as much financial ‘pull’ in the relationship as he does. I’d say this is also true of most of my women friends. Someone should wake up, smell the coffee and kiss our asses long enough to sell us something! We have money to spend and nobody wants it!”

Speaking of Enormous [Missed] [Huge] Opportunities...

74/55 “At each stage of their lives, the needs and desires of the baby boomers have become the dominant concerns of American business and popular culture. If you can anticipate the movement of the baby-boom generation’s life-span migration, you can see the future.” Ken Dychtwald, Age Wave

Aging/“Elderly” 2X growth rate $$$$$$$$$$$$ “I’m in charge!” Good source: Ken Dychtwald, Age Wave

Priorities: Aging/“Elderly” Experiences … Convenience … Comfort … Access … Respect!

Brand Outside Strategy 3 : It’s the Experience!

“Experiences are as distinct from services as services are from goods.” Joseph Pine & James Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage

“The [Starbucks] Fix” Is on … “We have identified a ‘third place.’ And I really believe that sets us apart. The third place is that place that’s not work or home. It’s the place our customers come for refuge.” Nancy Orsolini, District Manager

Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-based Leadership

Marketing Aesthetics “managing aesthetics experiences” … “aesthetics strategy” … “marketing of sensory experiences that contribute to the organization’s or brand’s identity” … “mapping strategic vision to sensory stimuli” Source: Marketing Aesthetics, Bernd Schmitt & Alexander Simonson

Look + Feel + Taste + Touch + Sound + Smell + Texture + Color + Typeface + Etc. = EXPERIENCE* * Bernd Schmitt & Alexander Simonson, Marketing Aesthetics

“Experience”/ Marketing Aesthetics/ Design = P.O.V., not P.O.P.

Brand Outside BRAND POWER!

Brand It! Now, More Than Ever! “The increasing difficulty in differentiating between products and the speed with which competitors take up innovations will assist in the rise and rise of the brand.” Gillian Law and Nick Grant, Management [New Zealand]

Brand = You Must Care! “Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.” Tom Chappell, Tom’s of Maine

“In the funky village, real competition no longer revolves around marketshare. We are competing for attention – mindshare and heartshare.” Kjell Nordstrom and Jonas Ridderstrale, Funky Business

Brand Leadership Lead Out Loud!

Brand Leadership! “A key – perhaps the key – to leadership is the effective communication of a story.” Howard Gardner Leading Minds: An Anatomy of Leadership

Ann Richards’ Dogma Show up! Know your message! PUT YOURSELF AT RISK EVERY DAY!

Brand Leadership: ENTHUSIASM RULES! “I am a dispenser of enthusiasm.”/ Ben Zander