Traffic Interactive Web Site Process Sales 1500 (1.7%) 25 LEADS (40%) 10 (70%) 7 (71%) 5 CLOSES 20% Closing % Old Web Site until 10/ Market Strategy 2. Marketing Budget 3. Advertise Internal Customers (Meeting) 4. Advertise Customer Base (Direct Mail,Telemarketing) 5. Advertise Market (URL Everywhere) 6. Showroom Merchandising 7. Direct 3 rd Party Leads to Website 8. Search Engine Strategy Development Case Study #1 Seattle, WA Case Study #1 Seattle, WA Appointments Scheduled Appointment Shows

Traffic Interactive Web Site Process Sales 1500 (1.7%) 25 LEADS (40%) 10 (70%) 7 (71%) 5 CLOSES 20% Closing % 1. Market Strategy 2. Marketing Budget 3. Advertise Internal Customers (Meeting) 4. Advertise Customer Base (Direct Mail,Telemarketing) 5. Advertise Market (URL Everywhere) 6. Showroom Merchandising 7. Direct 3 rd Party Leads to Automark Website 8. Search Engine Strategy Development 1800 Case Study #1 Phase 1 Case Study #1 Phase 1 Appointments Scheduled Appointment Shows 5 days of Strategy & Process Workshops with Management Team at offsite location with emphasis on how to use Automark site capability to create a higher submission rate from increased visitors to site. 5 days of Strategy & Process Workshops with Management Team at offsite location with emphasis on how to use Automark site capability to create a higher submission rate from increased visitors to site.

Traffic Interactive Web Site Process Sales 1500 (1.7%) 25 LEADS (40%) 10 (70%) 7 (71%) 5 CLOSES 20% Closing % 2500 (4%) Easy Navigation – Launched Automark site 2. Research – Toyota Technology framed into Automark site 3. Find a Car (Inventory Updated from DMS) 4. Used Vehicle Photos & Prices Posted 5. Trade Evaluations (KBB) 6. Financing (Toyota Technology framed-in) 7. Weekly TDA Ads uploaded (new specials) 8. Site Forms customized for higher submission 9. Site Text customized for search engines 10. Pop-up Window customization 40 Case Study #1 Phase 2 Case Study #1 Phase 2 Appointments Scheduled Appointment Shows (40%) 40 (70%) 28 (71%) Automark site w/added custom sections 12. Fleet & Internet section added to site 13. Multiple registered URL’s directed to site 14. Search Engine strategy implemented 4 Days of TAS In-dealership training and consulting focused on maximizing Automark site Interactivity, content & forms customization. 4 Days of TAS In-dealership training and consulting focused on maximizing Automark site Interactivity, content & forms customization.

Traffic Interactive Web Site Process Sales 1500 (1.7%) 25 LEADS (40%) 10 (70%) 7 (71%) 5 CLOSES 2500 (4%) 100 (45%) 45 (70%) 32 (71%) 23 Case Study #1 Phase 3 Case Study #1 Phase 323% Closing % Appointments Appointment Shows 1. Lead Management Tool – Process Training 2. Auto Responder w/links to Automark features 3. Personal Responses w/links to info site features and specific Automark functions 4. Templates – Improved verbage 5. 2-Way Pagers 6. Telephone Contact using Phone Script Training 7. Recruited, Hired & Trained 2 ISM’s 4 Days of TAS In-dealership training and consulting focused on process and how to respond to leads in a way that focuses on generating appointments… 4 Days of TAS In-dealership training and consulting focused on process and how to respond to leads in a way that focuses on generating appointments…

Traffic Interactive Web Site Process Sales 1500 (1.7%) 25 LEADS (40%) 10 (70%) 7 (71%) 5 CLOSES 2500 (4%) 100 (45%) 45 (89%) 40 (71%) 28 Case Study #1 Phase 4 Case Study #1 Phase 428% Closing % Appointments Scheduled Appointment Shows 1. Confirmation Call 2. Confirmation Template: Map to Dealership Custom Directions Links to Automark web forms - streamlined buy process

Traffic Interactive Web Site Process Sales 1500 (1%) 25 LEADS (40%) 10 (70%) 7 (71%) 5 CLOSES 2500 (4%) 100 (45%) 45 (89%) Updates on Promotions 8. F&I Process – Online Menu 9. Pricing Process – Weekly Grid 10. Welcome Board - Appointments (75%) Agenda Review upon arrival 2. Vehicles pre-selected & ready to drive 3. ISM introduces Sales Specialist 4. SS works deal – T/O to ISM if no close 5. “After Best Deal” Coupon 6. 1 st Service Appointment scheduled using Automark web site forms Case Study #1 Phase 5 Case Study #1 Phase 530% Closing % Appointments Scheduled Appointment Shows

Traffic Interactive Web Site Process Sales 1500 (1.7%) 25 LEADS (40%) 10 (70%) 7 (71%) 5 CLOSES 20% Closing % 2500 (4%) 100 (45%) 45 (89%) 40 (75%) 30 Case Study #1 Summary Case Study #1 Summary30% Closing % Appointments Scheduled Appointment Shows Before Automark & TAS Consulting After 9 months of Automark & TAS Toyota of Kirkland Toyota of Kirkland Kirkland, WA Kirkland, WA Was: Cobalt (09/2001) Was: Cobalt (09/2001) Now: Automark (10/2001) Now: Automark (10/2001) RTS Catalyst: 17 days (5+12) RTS Catalyst: 17 days (5+12) December, 2001 Internet sales = 18 December, 2001 Internet sales = 18 August, 2002 Internet Sales = 70 August, 2002 Internet Sales = 70 August, 2002 Total Volume = 275 August, 2002 Total Volume = 275 Owner: Michael O’Brien Owner: Michael O’Brien IMD: Mark Burshears IMD: Mark Burshears

20 Online Service Appointments in September, 2002 Dedicated 800 number assigned to Automark site and tracked by “Who’s Calling” shows over 150 calls per month Used Automark DCMS text change feature to maximize Toyota text for search engine “Spyders”

Automark’s Pitstop feature allows dealers to edit and customize online forms

Automark’s customized services allowed WWTDA to set up a weekly update that loads newspaper ads into each WWTDA dealer’s New Toyota Specials section of their Automark site…

Automark’s DCMS features allow dealers to leverage information site and corporate technology by “Framing” site sections into the dealer’s own site… Dealers can become “One Stop” online information sources

Automark’s DCMS features allow dealers to leverage the manufacturer’s corporate technology by “Framing” site sections into the dealer’s own site… These site elements are constantly updated as the factory updates the information. Puts the factory to work for the dealer! Dealers can become “One Stop” online information sources

Automark’s inventory management features allow dealers to leverage the advertising and value of Certified Used Vehicle Programs

Automark’s ability, and willingness, to set up automated data exchange with dealer vendors creates a seamless process for getting photos and pricing uploaded without direct dealer staff involvement Let’s take a look at our “I’m Interested” form

The next slide shows a close-up of another form customization example

Forms that offer “Point & Click” choices from drop-down menus that allow the customer to communicate to the dealer in a similar manner to the way they speak are proven to have a higher completion rate