Yahoo! Success Stories: Nashville Market Compiled 2010-2011.

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Presentation transcript:

Yahoo! Success Stories: Nashville Market Compiled

Yahoo! Success Stories: Shopping Center Campaign Dates: November 26, 2010 – December 12, % Click Through Rates.057% Average Click Through Rate 258 Total Leads in 16 Days

Yahoo! Success Stories: Mattresses Store Campaign Dates: November 26, 2010 – December 12, % Average Click Through Rate Targeting: 159 Total Leads in 16 Days Retail: Home Weddings

Yahoo! Success Stories: Restaurant Campaign Dates: November 26, 2010 – December 12, % Click Through Rates.13% Average Click Through Rate 210 Total Leads in 16 Days

Yahoo! Success Stories: Auto Dealer Brief of Campaign:  A Ford dealership started with running only Cars.com, inconsistent print and online  Starting 2011 they started out with a consistent monthly online package consisting of Yahoo! and Tennessean.com –Specifically:  Behavioral Targeting – Auto  Geo Targeting  Section targeting  Run of Site

Yahoo! Success Stories: Auto Dealer #1 contd Campaign Dates: January - Present % Click Through Rates.12% Average Click Through Rate Dealer’s Google analytics showed definite increase in online traffic due to online campaign

Yahoo! Success Stories: Auto Dealer #2 Brief of Campaign:  Campaign Run dates: March – Present  With just 3 weeks of run time client has noticed results from the online promotion receiving 4x the national average click thru rates

Yahoo! Success Stories: Auto Dealer Sample Creative

Toyota Thanksgiving 2010 Campaign: 1.2 week campaign ran in Tennessean – ¼ and Full page ads 2.E-Blasted out a special coupon to 100,000 people in targeted zip codes registered as auto intenders with a HHI of 60k+ 3.Linked blast to custom created coupon landing page which in turn potential customers brought in for extra savings Recent Success – Campaign Title Toyota s sent 100,000 Launch Date 11/25/2010 Total Opens 24,521 Opens Rate % Total Clicks 1,258 Click Through Rate 1.26 % Clicks URL 1,258

2010 Campaign Creative: Recent Success –

Toyota Thanksgiving 2010 Campaign:  Client thrilled with results: Reported 90 cars sold in two weekends alone.  Attributed increase in sales to Print & Digital combination due to customers bringing in paper and e- mail blast coupon Recent Success – Measurement