Toyota SWOT By: Jordan Johnson

Opportunities  Toyota is very big on energy efficient cars  It is a leader in the green cars market  Prius

Sales Promotion Idea  Giving out the first month of gasoline free and a chance to be invited to The トヨタ Moving Forward Event for every Toyota Prius Hybrid purchased.

Advertising Idea  Advertisements at gas stations about spending less at the pump and about the トヨタ Moving Forward Event sweepstakes if they purchase a Toyota Prius.

Public Relations Idea  トヨタ Moving Forward Event  Hold a sponsored event at Radio City Music Hall  Have a race with celebrities in colored Prius‘s  Auction off the Prius‘s after the race and donate the profits to Trees for Tomorrow

Personal Selling Idea  Send employees to do fun presentations at businesses and high schools about the benefits of owning and driving Priuses.  At the トヨタ Moving Forward Event have employees available to facilitate test drives to guests