APMG 8118 Enterprise Creativity, Design& Innovation Project Proposal-Butterfly skincare products Yao Pan (Christine) ID: 1356020.

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Presentation transcript:

APMG 8118 Enterprise Creativity, Design& Innovation Project Proposal-Butterfly skincare products Yao Pan (Christine) ID:

Part1: Butterfly opportunity Gap Social trends: People’s health conscious of protecting body from Beauty media influences Fulfilling people expectation of improving appearance Finding a solution Product opportunity of economic factor: Niche market Growth of beauty industry

Butterfly Opportunity Gap New technological advances: Scientific experiment for new advance recipe development Professional and scientific extraction method New technology improve production

Part 2 Potential Market Butterfly is luxury and high-end products. It has expensive selling prices in the market. Butterfly assumes Elite may purchase Butterfly three times a year. Traditional middle class and new affluent workers may purchase twice a year More than one million in New Zealand.

Business model of Butterfly The key is understanding customers’ needs and fulfill their desire expectation Objective: increasing marketing size Marketing strategy Channel Value proposition Resources and competitor analysis

Part 3: Butterfly research and development Brand concept Product line  Young, light mature and mature types  Moisturizer, whitening and anti-aging function  Different product resolve different skin problem

Part 3: Butterfly research and development The logo of Butterfly

Part 3: Butterfly research and development Butterfly products

Part 4 Financial Plan

Thanks