1 An Executive Overview

2 With over 6,600 attendees expected – this is the all-in-one conference for Business and IT leaders to learn, network and get access to the best experts in the industry An extensive Technology Program offering over 500 sessions that includes a wide array of implementation success stories, developer education, lectures, workshops, hands-on labs, and networking opportunities A Forbes sponsored Business Leadership Forum that will offer over 40 sessions for the LOB executive that focuses on the business value and implications of new technology opportunities and leadership development A state of the art Product Technology Center offering open labs, Meet the Experts sessions and product demos integrating networking, hands-on training and other social learning into a single program A world class Solution Showcase Center featuring over 130 business partner and IBM exhibitors demoing the latest technology A dedicated Business Partner Summit focusing on strengthening the IBM partner relationship and enabling over 1,000 business partners on our strategy and rich portfolio A dedicated Industry Zone in the EXPO plus targeted sessions by industry featuring best practices and specialized demos along with the collective experience of 300+ industry leading experts on site More than 300+ customer, analyst and thought leader speakers available to share their insights and experience April 10 th – 15 th Venetian Hotel, Las Vegas

3 The Differentiators Impact 2011 Global Conference: The Differentiators Changing the Way Business and IT Leaders Work A world-class event that articulates how business and technical leaders together can leverage technology to transform their business for increased growth and better business outcomes A Powerful Event for LOB A two-day Business Program sponsored by Forbes which includes 40 sessions on critical business issues A Valuable Event for IT A five-day technical education event for a wide range of IBM technical solutions An all-in-one conference where business and IT leaders together discover how interconnecting business strategies and IT technologies are changing the way the world works and creating new opportunities and markets for a smarter planet Extensive content from cloud technologies to a dedicated track for marketing professionals Over 6,600 attendees representing 1,200 unique companies from 50 plus countries across all industries

4 Provide attendees the latest education on IBM’s overall cloud computing capabilities Mini Main Tent led by Robert LeBlanc on "IBM Private Cloud highlight IBM purescale Application System" Over 35 sessions in the Business and Technical Program Hands-on Lads at the Product Technology Center Cloud zone in EXPO plus over 20 BPs showcasing their cloud capabilities Dedicated cloud workshop for BPs on BP Summit day Power-Up Cloud A dedicated Marketing track in the Bus Program for marketing professionals and execs Featured opening session for Marketing track presented by Craig Hayman Invitation only CMO Roundtable luncheon hosted by Jon Iwata Impact promotions to CMOs via events, webcasts & web Key marketing topics include: Bringing Science to the Art of Marketing Next Gen Marketing Panel Discussion: Analyst led customer panel Marketing Campaign Excellence Optimized Marketing Processes The CMO Initiative Feature 6 key industries: (1) Retail (2) Insurance (3) Banking & Financial Markets (4) Government (5) Healthcare (6) Telco Each key industry will have one opening session, followed by two leadership exchange sessions in the business program 45+ sessions in the Tech Program Industry roadmaps in agenda builder Industry Zone & Lounge in EXPO Industry GM led client roundtables Exclusive and invitation only Industry Networking Reception IBM Industry Expertise Sterling Commerce at Impact  Over 35 dedicated Sterling sessions  Mini main tent led by Craig Hayman  Sterling Customer Advisory Council Developer Un-Conference  Drive developer audience to attend  Build stronger loyalty for WS offerings  Deliver technical content and assets New Exciting What’s New and Exciting at Impact 2011

5 For the second straight year, Forbes and IBM have partnered to bring two days of unmatched resources and innovative solutions on how organizations can transform their business  The 40+ sessions in the program are designed for individuals looking for innovative ways to respond to the rapidly changing and increasingly complex business environment.  Key topics to be discussed at the conference are: –Business Innovation and Technology Outlook –Key Strategies for New Growth –Mastering the Art of Leadership: Skills to Get Ahead –Bringing Science to the Art of Marketing –Case Studies in Driving Business Agility for your Industry  The two-day Forbes Business Leadership Forum is for business leaders who understand the importance of technology in achieving business objectives.  The most forward-thinking institutions and companies from around the world will participate, to bring an unmatched depth of resources with unparalleled expertise and experience. Forbes Business Leadership Forum at Impact 2011

6 The Premier IBM Conference for Changing the Way Business & IT Leaders Work Optimize for Growth. Deliver Results Program and Session Content Objectives  Generate leads, develop new business, network with peers and clients.  A compelling insightful agenda for both the IT and LOB attendees  Align content with customer and business partner education and training requirements in addition to market relevant topics  Focus on cross-IBM content to reinforce IBM transformation’s story  Showcase our industry expertise in alignment to Smarter Planet  Enable attendees to build their customized agenda and with several roadmap options by either technology suite, industry, product category or by role  Continued emphasis on clients presenting to clients - More than 300+ customer, analyst and thought leader speakers available to share their insights and experience  Increased focus on the Marketing Professional and highlighting IBM’s CMO Initiative at Impact

7 Technology Program Tracks  Application Infrastructure  Application Development  Connectivity and Integration  Smart SOA  BPM and Decision Management  Cross Channel Commerce and Exceptional Web Experience  Implementing Industry Solutions for Improved ROI Forbes Business Leadership Forum Tracks  Business Innovation and Technology Outlook  Key Strategies for New Growth –Reengineer the Customer Experience –Increase Operational Agility and Dexterity  Mastering the Art of Leadership: Skills to get Ahead  Bringing Science to the Art of Marketing  Case Studies for driving Business Agility for your Industry Virtual Curriculum / Roadmaps Roadmaps  Cloud  Sterling Commerce  Business & IT Alignment Roadmaps  Industry Specific  Product Specific  Business Analytics Roadmaps  By Role  Workload Optimization  System z  Appliances Program Structure for Impact 2011 Two Day Business Program &Two-Day Pass ($950) Sterling Commerce content in 30+ dedicated sessions World-class technology and business leaders A new track targeting Marketing Professionals Build your agenda by role, industry or specialty area

8 5:00 – 8:00pm Sol. Center Reception Sunday, April 10 Monday, April 11 Tuesday, April 12Wednesday, April 13 Thursday, April 14Friday, April 15 SOLUTION CENTER 11:00-4:00PM Registration Opens Business Partner Summit 10:30-5pm 11:45AM Conference Ends Breakout Sessions Analyst & Press Events Opening Session 8:15-10:15am 7:00PM-11PM Inner Circle Special Event Product Tech Ctr. 10:30-5:30pm Product Tech Ctr. 09:00-5:00pm Product Tech Ctr. 09:00-5:00pm Product Tech Ctr. 09:00-5:00pm Product Tech Ctr. 9:00-10:30am SOLUTION CENTER 11:00-4:00PM SOLUTION CENTER 11:00-2:00PM General Session 8:30-10:00am General Session 8:30-10:00am 5:30 – 8:00pm Sol. Center Reception 7:00PM- 10PM Special Event OPEN Evening Forbes Business Mini Main Tent 10:45 – 12PM Sterling Mini Main Tent 2:00 – 3:30PM Cloud Mini Main Tent 10:45 – 12PM Impact 2011 Conference Agenda at a Glance

9 Day OneDay TwoDay Three Transform for GrowthProven Roadmaps to Business AgilityTaking Innovation to the Edge IBM Speakers Jon Iwata, Marie Wieck, Nancy Pearson IBM Speakers Steve Mills, Frank Kern, Phil Gilbert, Kerrie Holley IBM Speakers Content Focus Content will focus on business transformation and how organizations can adapt and respond across their dynamic business networks to unpredictable markets & optimize for growth. Highlight key announcements and carry Smarter Planet, Business Agility, Dynamic Business Network, and “cake” messaging Content Focus Content will focus on the journey customers have taken, the prescriptive approach they've adopted to achieve agility, and detailed best practices that have made them industry leaders Real-world, step-by-step successes and challenges will be discussed mixed with new announcements such as Gemini, BPO Method and BRMS, to support future success & growth Content Focus Focus on the technologies that enable applications to run on the infrastructure’s edge. enabling faster, more efficient execution with more flexibility across dynamic business networks of suppliers, partners, and customers. This discussion will explain how IT builds the bridge that empowers better business outcomes. Talent / External Speakers General Session Overview at a Glance Rob High, Jerry Cuomo, Dan Wolfson, Beth Smith, Grady Booch Talent / External Speakers Larry Miller: A stand up comedian who has appeared in over 100 film and television shows. His roles include the vindictive doorman on Seinfeld Customer multi-media video: interviews w/ LOB/IT/CMO from 3 customer organizations. Potentials include: Bharti, Victoria WorkSafe, Eurobank, Santander Bank, State Farm Customer Panel: Customers (TBC) Customers Customers (TBC) SAT Mexico Children’s Hospital Caterpillar ESPN Geoffrey Moore: A Silicon Valley based high technology consultant and author. Best known for his book Crossing the Chasm Katie Linendoll: Winner of an Emmy and tech expert seen on CBS The Early Show and CNN. Often referred to as “Chic Geek” Scott Klososky: An inspirational technology speaker who addresses future trends in business and technology.

Conference Pricing for 2011 TypePriceTime Period Alumni Rate (Clients & BPs’ private offer)$1,750.00August 30, 2010 – January 7, 2011 Early Bird Rate$1,850.00October 11, 2010 – February 18, 2011 Standard Rate$2,150.00February 19, 2011 – April 8, 2011 Business Partner Rate$1,828.00October 11, 2010 – April 8, 2011 Ed Pack Rate$2,250.00October 11, 2010 – April 8, 2011 On-site Fee$2,250.00April 9, 2011 – April 15, Day Pass$950.00October 11, 2010 – April 15, 2011 Exhibit Only$1,195.00October 11, 2010 – April 15, 2011 Upgrade Expo to Full Conference Pass$625.00October 11, 2010 – April 15, 2011 Company Pass Program – (external only) Premier Level (35 full passes)$50KOctober 11, 2010 – April 8, 2011 Advantage Level (10 full passes)$14KOctober 11, 2010 – April 8, 2011 Standard Level (5 passes)$7KOctober 11, 2010 – April 8, 2011

Note: Companies that want to purchase five or more full conference passes can receive additional tickets at $1,400/per pass. Company Pass Program: Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops and meetings. The Company Pass program allows your company to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT For more information, send an to More about the Company Pass (#1) Premier Level: $50,000 (35) Full conference passes, private meeting room for one (1) full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights. (#2) Advantage Level: $14,000 (10) Full conference passes and private meeting room for half day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights. (#3) Standard Level: $7,000 (5) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights.

12 Register today Early bird rate for your customers will end February 18 th Early bird rate for Business Partner Sponsors ends on January 28th Leverage the Company Pass Program if five or more from your company are attending and become a winner

13 Five Days focused on Your Success 570 Technical and Business Sessions More than 1,000 IBM Business Partners A 93% ‘good to excellent’ satisfaction rating Over 310 client speakers presenting their expertise