GLOBAL BUSINESS STRATEGY IBN420 BAS International Business Program North Seattle College

WHAT IS STRATEGY?  Origin of STRATEGY  Greek stratēgia generalship, from stratēgos  First Known Use: 1810

WHAT IS STRATEGY?  Military origins  1  a (1) : the science and art of employing the political, economic, psychological, and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war (2) : the science and art of military command exercised to meet the enemy in combat under advantageous conditions

WHAT IS STRATEGY?  Biology  an adaptation or complex of adaptations (as of behavior, metabolism, or structure) that serves or appears to serve an important function in achieving evolutionary success

WHAT IS STRATEGY?  a : a careful plan or method : a clever stratagemstratagem  b : the art of devising or employing plans or stratagems toward a goal stratagems

WHAT IS STATEGY?  : a careful plan or method for achieving a particular goal usually over a long period of time  : the skill of making or carrying out plans to achieve a goal

WHAT IS STRATEGY? Synonyms arrangementarrangement, blueprint, design, game, game plan, ground plan,blueprintdesigngamegame planground plan master planmaster plan, program, project, road map, scheme, plan, systemprogramprojectroad mapschemeplansystem

tac·tic noun \ ˈ tak-tik\ : an action or method that is planned and used to achieve a particular goal tactics : the activity or skill of organizing and moving soldiers and equipment in a military battle Examples of TACTIC an effective tactic for solving crimes We may need to change tactics. a specialist in naval tactics

WHAT IS STRATEGY?  Choices  What to do  What not to do  Priorities  What to do first  What to do second  Where to focus resources  Where not to focus resources  Trade-offs

GLOBAL BUSINESS STRATEGY  What to do and not to do  Product Market Strategy  Competitive Strategy  Strategic Scope  Globalization Strategy