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2 Pandora is the leader in personalized internet radio, making up more than 69% of all internet radio listening in the U.S. In January 2011, Pandora became the #2 all-time downloaded free iPhone app and the #1 all-time downloaded free iPad app In March 2012, monthly listener hours for Pandora crossed the 1 billion mark Pandora Fast Facts
33 Partnership Deliverables Branded CENTURY 21 ® Radio –Will increase brand awareness and ads a linkable to century21.com –Each :15 or :30 spot is paired with a companion banner for greater impact and the ability to drive traffic to a landing page Will provide a live demo when station goes online
44 CENTURY 21 ® Radio Exclusive, branded Pandora ® radio station The CENTURY 21 brand will own 100% SOV * during the entire listening session, giving agents the perfect soundtrack for every open house – without interruption! Branding includes a custom site skin and static banner throughout the listening session * SOV stands for “Share of Voice” – the percentage of advertising for one brand in a particular product category as compared to other brands in the same category. CENTURY 21 Radio CENTURY 21 Radio Use the following link or QR code to visit the C21 Pandora Radio Station.
55 Audio Every Where Driving awareness to a highly engaged audience with Audio Everywhere radio spots across Pandora’s web and mobile platforms