SHARON FRUIT: ISRAELI MARKET 27 June 2007 Elrita Venter

SHARON FRUIT? Trademark – in SA Persimmon – Deciduous fruit (exotic) Bloom : 28 October – 10 November Harvest : April to end May Export: May to August

INDUSTRY IN SOUTH AFRICA Started in 1997/8 with importation of plant material Industry model - Grower Association concept (SFOSA) Plantings – close to 1000 Ha Dedicated pack house – ARISA, Swellendam

CURRENT EXPORT MARKETS CANADA EUROPE ISRAEL SINGAPORE MALAYSIA THAILAND TAIWAN

ACCESS TO ISRAEL IN 2006 Request to export initiated in Bi-lateral agreement signed in August 2006 INITIAL TERMS Agreement applies for 2 year trial period Only one variety applicable Maximum of 2 containers per importer Mandatory fumigation No pre-clearance inspection Produced in Swellendam/Greyton area Import permit required

GENERAL REQUIREMENTS PACK HOUSE REGISTRATION Cold storage facilities (PPECB) ORCHARD REGISTRATION – 30 November (DoA) IPM (GAP’s, SOP’s) Sanitation (GAP’s) Regulated Pests ……. ISRAEL PROGRAM

REGULATED PESTS Ceratitis rosa : pheromone traps and orchards free for at least 3 months prior to export Quadraspidiotus perniciosus : orchard free for past 2 growing seasons Cryptophlebia leucotreta (Thaumatotibia leucotreta) : cold treatment ºC for 22 days ISRAEL PROGRAM

REGULATED PESTS (Inspection) ISRAEL PROGRAM Aleurocanthus spiniferus Ceroplastes destructor Grapholita molestaHypocala subsatura Pseudococcus calceolariae Toxoptera citricida Heliothrips sylvanusParacoccus burnerae Ceroplastes rubensDelottococcus elisabethae

POST HARVEST TREATMENTS Methyl bromide/ Cold steri Post Harvest Handling and Storage (Pack house) Pre Shipping inspections PPECB at Pack house DoA Phytosanitary Inspections at port (Inspection point) ISRAEL PROGRAM

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