How to design, and extend, great content experience: A culinary, somewhat cautionary, tale Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi.

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Presentation transcript:

How to design, and extend, great content experience: A culinary, somewhat cautionary, tale Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi 21 March 2014 Susan MacMillan  ILRI Public Awareness

Prepare 6 ingredients Branding Appetizing Digestible Nourishing Mobile Lasting

Branding

Make it BRANDED Colour Pictures Style guide Blog guidelines Categories/tags Workflows

Appetizing

Make it APPETIZING Pretty setting Tasty nibbles Pithy headlines Arresting pictures Engaging captions Punchy quotes ‘Display text’ Spot colour

Digestible

Make it DIGESTIBLE Arresting facts Memorable quotes Trenchant summaries Embedded videos Witty remarks (Parenthetical remarks) Symmetries / Poetries Jargon/acronym free

Nourishing

Make it NOURISHING Tell stories State facts Read others Link others Quote others Credit others Make it personal Make it new End it well

Mobile

Make it MOBILE iPads / Tablets iPhones Smart phones Dumb phones Websites Radio / TV

Lasting

Make it LASTING Twitter Tumblr LinkedIn Facebook Google+ Website Enews Storify RebelMouse

Acknowledgments ILRI KMIS / Angela Nekessa, Ben Hack ILRI bloggers / Paul Karaimu CGIAR, WLE / Abby Waldorf

THANK YOU

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