 Social Media is: not traditional media. Throw out the ideas of print, radio, TV, etc. as content mixed with advertisements. Social Media is a platform.

Slides:



Advertisements
Similar presentations
Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.
Advertisements

Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.
Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.
SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas
Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.
6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A
George Inch 30 years Transport & Logistics Senior Management /Director level Sales, Marketing, Operations BRS Exel Unipart Tibbet & Britten DHL Sitting.
The difference between a profile and business page How to create a MASSIVE lead generating business page The common mistakes to avoid How to attain page.
SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.
Marketing Communications Services Hayward, WI.
Social Media Marketing How to make it successful?.
Nicole Burkhard, Nova Scotia Agriculture November 13 th, 2011 ACORN.
Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.
Anthony Bonomi, Amber Heeg, Elizabeth Newton, Bianca Robinson & Marzi Shabani.
Internet Strategies MKTG 340 Maureen O’Connor. Interactive Strategies consist of… 1. Commerce on the web – The activities involved with offering and selling.
Marketing Communications in Digital Environment….
Online Marketing is Changing the Game for Local Businesses. Here’s how your company can adapt and grow. Strategic Business Solutions (SBS) | Contact Us.
+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
Annetta Powell Free Internet Training Seminar Annetta Powell Free Internet Training Seminar.
Social Networking – The Ways and Means Rosey Broderick May 2011.
“Consistency is Key!” A Quick Guide to Online Marketing By Virtual Marketing Empire, LLC
By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.
2015 Q-2 Review. Q2 Highlights Content in Context 2.
Social Media Marketing: CONNECT Context Online/Offline Newness Network Expand Convert Test Ivan Surjanovic, Copyright.
July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,
New Media Presentation by Erin Vince. Basic Uses of New Media  Keep connections  Stay Informed  Market and Branding  Free advertising  Create a Following.
Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Utilize promotions to drive social activity and engagement Objective: Generate.
Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.
Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?
Hawaii Clean Energy Initiative Online Presence. Social Media Utilize promotions to drive social activity and engagement Objective: Generate “noise” across.
Influence of Social Media
An Introduction to the Powerful Social Network and What it Means for Your Business.
Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Instagram for Business ImpactOnlineMarketing.com.
How To Drive Traffic To Your Website With Facebook - Growing Your Online Business With Facebook- and Much More - The Facebook Experts Handbook 1 This book.
How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.
Social Media Marketing Twitter & Facebook Your market is already on Twitter and Facebook, you need to be there too.
GRASS ROOTS MARKETING Charlotte Chamber of Commerce SouthPark Chapter 6/8/10.
Engagement Marketing: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.
2011 Marketing Summit: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.
Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.
1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared.
1. About Us 2 Social Annex spun out of Immply Group – a web development and design agency specializing in Social media, CMS, social networking and eCommerce.
SNS Marketing By Chloe Jefferson TCOM What is SNS Marketing?  Social networking site marketing is the process of gaining website traffic or attention.
What is online reputation management? ORM is … The process of proactively using tools, processes, and systems to be aware of and influence the conversation.
Social Media Primer. Social Media is Great For: Building awareness and attracting new business Fostering community Providing helpful content and information.
SOCIAL MEDIA LAB Building Brand, Generating Sales and Growing Your Business.
Public Relations & Social Media
 Steve Craig  A Sacramento native and graduate of UC Davis  Over ten years experience working with web technologies  Associate Product Manager for.
Promoboxx: Your Digital Marketing Platform Free access to customizable, brand-approved digital marketing content and easy- to-use tools to better connect.
Presented by: Empower Your Business Using Social Media.
Tom Lump Lake County Fair Kara Moon Porter County Fair.
Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)
How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013.
KeywordTool.com keywordtool.com What is KeywordTool.com?
Personal Branding. Objectives How do you see yourself? How do others see you? What is your personal brand?
Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.
Develop Your Magento Store With Social & Marketing Module Integration Tool By: M-Connect Media Prepared By: M-Connect Media.
Social Media Marketing: Social Media Websites is the right medium for all business marketing and its promotion. Social media can be effective branding.
A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.
13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.
Public Relations & Social Media. Public Relations What is.
SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.
Outsourcing your Social Media & Internet Marketing Jennifer Brosnan
Mobile Application Development,Best SEO service Company,SEO Firm.
SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.
TIPS TO INCREASE YOUR SOCIAL MEDIA PRESENCE Grow Your Social Media Presence in Right Direction.
Digital Identity Digital Identity is the concept of adopting an online presence or networked identity in cyberspace by an individual or an organization.
Click to edit Master title style
Presentation transcript:

 Social Media is: not traditional media. Throw out the ideas of print, radio, TV, etc. as content mixed with advertisements. Social Media is a platform for interactions and relationships – not content and ads. If content, use it as discussion purposes. Not as “Come buy this now.”

 Facebook – A place to connect with people. Utilize this for discussion locally with “fans” and “friends” -- Free tool –  Twitter – An evolving platform for communication. People can do “real time” searches for your brand, receive feedback, encourage interaction and discussion, etc. making your intangible product (clothes/Zotcis brand) into a living, breathing discussion machine. Also great for promotions including yourself and other businesses.  Blog – Take the Facebook updates with just pictures/product lines/etc. one step forward. What’s going on here? How do you feel about what we are getting in? Who’s working behind the counter? Trends? An place to encourage extended interactions. A great example: The Sandbar in Lawrence, KS --

 Mobile Social Networks (i.e. Foursquare, GoWalla, Yelp, etc.): These are becoming HUGE for small businesses. What they do is allow people to search for businesses/products in the area. They also allow “check-ins” to show who has been there, how many people have been there, and when. People can then write reviews (Yelp) or “To-Dos” (Foursquare/GoWalla) so visitors that may not know what the business is can be “in the know.” For business tools, there is the ability to run “Foursquare or Gowalla” specials for visitors or the “Mayor” (person with the most check-ins at a place.” Great for generating out of town visiting traffic. Also gives real life reviews building your brand as customer service related. Also many users have this automatically update to Facebook/Twitter so it can double the views.

 Multimedia services (ie. Flickr, YouTube, etc.) : Maybe you have a fall fashion show (or impromptu dressing room show.) A group of friends coming in and modeling the clothes for a night out, etc. See if you can video or take pix to post to these. Show “real people” wearing the “real clothes” in the “real environment.” The pictures that are with the words (blog, Facebook, Twitter, etc.) make your brand human and make people want to come in.  Monitor YOUR presence compared to others (Tweetdeck, Seesmic, Google Alerts) : You can set up an with alerts to see what is posted about your company and others so that you are constantly in the know with how you are doing/what they are doing.

First off, I took a look at 4 local competitors social media presence. 3 are primarily local, and one is a regional competitor.  Envy  Maurices  Kieu’s  Rockstar and Roger’s

 Website: › Includes customer reviews – but only three posted  Facebook: Yes – 87 Fans › Updated ~ 1time a month  Twitter: No  Yelp: No reviews  Foursquare: No Mayor/No Tips/No Manager in-put

 Website :  Facebook : Yes – It is nationally targeted though – not just regional.  Twitter: Yes – No posts have been made since 6/13  Yelp : Yes – No comments  Foursquare : No

 Website : › Very simple. › No interactive features › Only shows Lawrence store’s information  Facebook : Yes – 653 fans in both Lawrence and Manhattan. Very little engagement.  Twitter : No  Yelp : No  Foursquare : Yes – No reviews and no mayor

 Website : No  Facebook : Yes – 107 fans with semi-frequent updates but little interaction  Twitter : No  Yelp : Yes but no reviews  Foursquare : No

 Website : Kind of  Facebook : Yes! With 1,055 friends. Sporadic updates with very little engagement.  Twitter : No  Yelp : Yes – No reviews  Foursquare : No

This is based on 500 random small businesses across the country. 45% of surveyed believe their expenditures will pay off in less than 12 months.

 Set up accounts : Twitter, Foursquare, YouTube and blogs for sure.  Register as business owners on all sites : this allows you the ability to control administrative rights/privileges, update contact and post special promotions.  Gather Reviews – we have 1,055 Facebook friends, many regular customers, etc. Have them sign up and post credible reviews, both positive and negative experiences. It’s important to have a balance of both.

 Engagement: Begin engaging customers online. Start discussion forums on Facebook, Twitter updates, set up pictures on Flickr/Youtube for new products on ACTUAL customers so people can see the clothes, since Zotcis is about real clothes for real people. Encourage and reward feedback, both positive and negative.  Promotion : organize promotions to drive traffic. Whether it be “Specials” or “Foursquare scavenger hunt.” Couple this with traditional advertising mediums of on campus flyer distribution/print ads.

 Collaboration : Work with other businesses that we have already established relationships with in driving traffic to each other’s social media.  Build a website : Building a website is very important because a website will build credibility for the business, it will also add additional search hits under certain keyword searches.