Kwik Fill Northeast Regional Key Account 7/27/2012

EMERGENCE OF A CATEGORY LEADER In 2011 Neuro emerged as one of the fastest growing beverage brands in the US In 2012 Neuro is leading the formation of the true Functional Beverage Category as the only system of beverages with national distribution that delivers on the consumer demands of: True Function Low Calorie Healthy In the 2nd half of 2012, and beyond, Neuro is delivering an innovate national marketing campaign, and will begin to develop best in class co-marketing programs with retail partners

EVOLUTION TO FUNCTION 1970s 1980s 1990s 2000s2010s Refreshment Low Calorie Benefit Healthy Functional A consumer driven Evolution of what a beverage should deliver

We have partnered with Grocery and Drug Chains including Supervalu, A&P and Ahold 175 coolers March 2012 CURRENT GROCERY & DRUG PARTNERS

Over last two years, Neuro has partnered with many C-Store Retailers across the country CURRENT NATIONAL C-STORE PARTNERS

NEURO’S PHILOSOPHY: WHAT WE STAND FOR PRODUCT DELIVERY Natural Ingredients - we use only the best, clinically proven, well-sourced, healthy and efficacious ingredients in proprietary formulations to achieve maximum results. Low calorie - we maintain the Neuro ® mandate of providing low calorie, healthy alternatives for the consumer. Recyclable - we use only environmentally conscious, leading-edge materials (BPA free) and manufacturing processes. Delicious - we never compromise great, refreshing and healthy taste. GREEN FOCUS We partner with vendors that require and maintain the highest of environmental standards and our ambient fill saves on energy consumption. Our logistics partnership has expanded our inter-modal transportation options so that we reduce our carbon footprint. SUPERIOR BOTTLING PROCESS MAINTAINS SUPERIORITY Unlike hot fill, our ambient filling process preserves and maintains the integrity, effectiveness, and potency of our ingredients and helps Neuro provide a truly functional product.

NEURO: THE BENEFIT WITH THE SCIENCE neuro BRAND:The spark that ignites your life. Light it up.: The spark than ignites your life neuro SONIC: Increase alertness so you can focus Caffeine fused with L-Theanine neuro BLISS:Reduce stress to keep you calm Chamomile blended with L-Theanine neuro PASSION:Increase your drive to pursue what you love Caffeine combined with L-citrulline neuro SLEEP:Sleep well so you can recharge Melatonin mixed with magnesium neuro TRIM:Control your appetite so you eat less A satisfying portion of fiber neuro SUN:Feel better so you can shine healthy dose of Vitamin D neuro SPORT:Replenish your body potassium mixed with magnesium

NEURO BY SKU 3 SKUs all compete for top volume, with 2 more gaining share Passion has been rapidly gaining share since being introduced in Q Data as of April 2012

2012 MEDIA CAMPAIGN: TARGETED AWARENESS To increase Neuro’s awareness, trial and sales, the first National Media Campaign will run June 1st through Dec 31st $3.5M integrated, multi-platform plan 1.5B impressions National Digital, Mobile, Print, Social and PR outlets Regional OOH Billboard/Transit and Radio Focus: Neuro Brand, Neuro Sonic, Neuro Bliss Target Consumer Primary Age: 24-35y Secondary: 18-25y and 34-49y 50/50 Male/Female Middle income and up Health Conscious

2012 MARKETING: EXTENSIVE TARGETED IMPACT 1.5 Billion Total impressions through all forms of communication 304 Million National Targeted Impressions ____+ Million Impressions Geo-targeted around _____ Stores 1.5 Total National Impressions 304 Million impressions to targeted consumers in targeted geographies ___ million targeted impressions specifically concentrated around Key Accounts in _____

ONLINE ADS

DIGITAL MEDIA CAMPAIGN: PANDORA

OOH

PRINT AD

RADIO Integrated Radio Promotions with Neuro Custom radio spots 15 and 30 second customizable spots Calls out the unique benefits of specific SKUs Opportunity to tag ____ retailer the end of spot to drive consumer to stores Live remote/event activation where possible

OTHER MARKETING OPPORTUNITIES Opportunities include: In-Store sampling Gas Rewards program support/campaign Coupon program (digital & printed) Cross Merchandising & Price Off Programs Kwik Fill and Neuro Giving Back Charity Program Neuro will invest in marketing programs to drive awareness and store traffic

Kwik Fill Northeast Regional Key Account 7/27/2012