By: Ian Nelson Lauren Greenlees Megan Chisick
History Started in with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline Headquarters- Dallas Texas Operates more than 3,400 flights a day Worlds Largest low cost carrier Fleet size of 582
Customer Service slogan-If it matters to you, it matters to us Ranked number 1 for lowest customer complaints for all U.S. airlines Fun environment
JI
Financial total rev 4.4 billion dollars gross profit 2.48 billion operating income- 385 million stock price $21.20 as of 2/13/14
Recent news Went international Reward Credit Card ranked #1 in satisfaction Paired with brewing company
Strengths Top customer service- 2 Free checked bags Free internet on flights “Fun” Atmosphere Great staff relations- looks over staff of about 45,000 Largest low-fare airline- 89 destinations Maximizes use of internet and technology for booking Only Boeing 737s fleet
Weaknesses Being copied by other airlines Conservative growth tactics- also a strength
Opportunities Expansion to other cities International Further improve customer value and satisfaction (like craft beers) Acquisitions- Airtran
Threats Recession- decrease in air travel Oil prices Competitors- jetblue Weather related issues
Sources satisfaction-and-ease-of-booking-awards.html/ ,0, story#axzz2tFuMhSfx ,0, story#axzz2tFuMhSfx Rlc2t0b3AgU2VhcmNoIDEx;_ylg=X3oDMTBsdWsyY2FpBGxhbmcDZW4tVVMEcHQDMgR0ZXN0Aw-- ;_ylv=3;_ylc=X1MDMjE0MjQ3ODk0OARfcgMyBGZyA3VoM19maW5hbmNlX3dlYl9ncwRmcjIDc2EtZ3AEZ3ByaW QDBG5fZ3BzAzEwBG9yaWdpbgNmaW5hbmNlLnlhaG9vLmNvbQRwb3MDMQRwcXN0cgMEcXVlcnkDTFVWLA RzYWMDMQRzYW8DMQ-- ?p=http%3A%2F%2Ffinance.yahoo.com%2Fq%3Fs%3DLUV%26ql%3D0&type=2button&fr=uh3_finance_web_gs &uhb=uhb2&s=LUV