BauBig* The research of large consumers of building materials, constructions, technologies, equipment Building the future together! * The usage right to this methodology belongs to BauMarketing TM (according to the Ukrainian Law on copyright and related rights)

About the Project BauBig - a survey of large construction companies. This research is just for you if you selling concrete, bricks, fixtures, machinery and equipment, provide a large real estate developers with variety (subcontracting) services and adapting your marketing policy for requests of this consumers groups. It allows each of the markets’ participants to obtain current information on a range of issues related to professional audiences in a short time. If you have a limited list of questions to the audience, then you can take part in syndicated project (to include your questions in a general questionnaire), significantly reducing the expenditure for conducting the necessary market researches. The peculiarity of the project is its periodicity, which makes it possible to trace the dynamics of changes in the market and among consumers. 2

About the Project BauBig - an excellent platform to clarify the following issues: The attitude to the provided products, brands; Comparison with competitors; Testing of new product proposals; Definition of media preferences (where professional consumers receive information about the materials, innovation, etc.); Volumes and specificity of the purchase of various materials; Features of the decision on the choice of material, the supplier; Knowledge of the brands, suppliers; Regional features, etc. If you selling the branded products of medium and high price segment, the conditions supply (price, financing, kickbacks...) - not the only factors of supplier choice. Others also affects the decision. The research allows to find it out. And not only that 3

Block of the required information Block of the required information включает includes the information about: 4 Company, which employs the interviewee respondent: The respondent: Specialization Income Construction output in the year Number of employees Region Occupation Role in making purchasing decisions Experience Education

The researched products The basic list of the researched building materials Ceilings, floor Concrete, cement, bricks Machinery, equipment Drainage systems Windows, doors Roofing and related materials Finishing materials, DPM 5 Air conditioning, heating Fittings, metal structure, PMB Insulating materials and others

Methodology and sampling The method of collecting information Personal interview with professional customers (by phone). Polled: Heads of procurement departments of large construction companies Sample size interviews. The sample target, random for the whole Ukraine. Representatives of construction companies with an annual income of not less than UAH 10 million are interviewed. The individual extension of the sample of a fraction as well as composition of respondents is possible (executors of specific types of work, turnover, construction segments). The sample calculation is based on a database of construction companies - general contractors. Geography of research includes all the localities where the general contractors working with an income of more than UAH 10 million a year. 6

Form of the results Results of the research provided to the Customer in the following form (at Customer request and prior arrangement) array of data in the format of SPSS / OCA; sample describing technical report; table of one-and two-dimensional distributions in Excel format; printed report; electronic report (MS Word, Power Point Presentation); Ownership of the questions and their results (except for the block of the required information) belongs to the Customer. 7 consultation on the use of data in marketing activities

Контакты 8 Address: 13, Solomenskaya st. Kyiv Ukraine Tel.: Fax: Project manger - Victoriya Pasechnik